NAICS 44-45

Retail Trade in Naples-Marco Island, FL

Metro Market Score 68.8 (Difficult), ranked #328 of 378 metros. 1,618 establishments, 22,666 jobs.

Metro Market Assessment

Metro Market Score 68.8
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national retail trade average.

💰High-Cost Market

Naples-Marco Island stands out for high retail trade labor costs. Wage competitiveness hits 96.8 (above the 70th percentile of metros), and year-over-year wage pressure at 64.8 signals continued increases. Plan for higher payroll if entering this market.

Industry Concentration
85.2
LQ: 1.32
Rank #322 of 378 metros
Wage Competitiveness
96.8
$47,306 avg wage
Growth Trend
↑ 65.6
Employment growth index
Rank #131 of 378 metros
Wage Pressure
64.8
YoY wage change index

1,618 Retail Trade Firms in Naples-Marco Island

1,618
Establishments
-0.8% YoY
22,666
Total Employment
+0.2% YoY
$47,306
Average Annual Wage
+0.6% YoY
1.32
Location Quotient
Above national avg

Naples-Marco Island vs Florida Statewide

How this metro's retail trade market compares to Florida overall. The state ranks #43/51 for entry risk.

Measure Naples-Marco Island FL Statewide
Overall Score 68.8 Difficult 51.0 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #328 of 378 metros #43 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Naples-Marco Island

Information 34.5 Healthcare and Social Assistance 45.1 Construction 52.9 Professional, Scientific, and Technical Services 58.0 Other Services 60.7 Accommodation and Food Services 63.3 Administrative and Support Services 63.5 Finance and Insurance 70.1 Real Estate and Rental and Leasing 70.1

Retail Trade in Other Florida Metros

Gainesville 24.8 #2/378 Tallahassee 38.1 #37/378 Palm Bay-Melbourne-Titusville 47.7 #106/378 Jacksonville 48.1 #110/378 Homosassa Springs 49.6 #131/378 Panama City-Panama City Beach 50.1 #142/378 Sebring 50.6 #149/378 Orlando-Kissimmee-Sanford 52.0 #163/378 Wildwood-The Villages 52.1 #164/378 Pensacola-Ferry Pass-Brent 54.0 #188/378

+ 11 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Naples-Marco Island's retail trade sector, the wage competitiveness component (96.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.