NAICS 44-45

Retail Trade in Orlando-Kissimmee-Sanford, FL

Metro Market Score 52.0 (Challenging), ranked #163 of 378 metros. 9,865 establishments, 151,278 jobs.

Metro Market Assessment

Metro Market Score 52.0
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national retail trade average.

💰High-Cost Market📈Rapid Growth⚡Rising Wages

Orlando-Kissimmee-Sanford stands out for high retail trade labor costs. Wage competitiveness hits 82.0 (above the 70th percentile of metros), and year-over-year wage pressure at 80.3 signals continued increases. Plan for higher payroll if entering this market.

Industry Concentration
36.2
LQ: 1.08
Rank #137 of 378 metros
Wage Competitiveness
82.0
$41,965 avg wage
Growth Trend
↑ 78.8
Employment growth index
Rank #81 of 378 metros
Wage Pressure
80.3
YoY wage change index

9,865 Retail Trade Firms in Orlando-Kissimmee-Sanford

9,865
Establishments
+0.3% YoY
151,278
Total Employment
+1.0% YoY
$41,965
Average Annual Wage
+3.6% YoY
1.08
Location Quotient
Above national avg

Orlando-Kissimmee-Sanford vs Florida Statewide

How this metro's retail trade market compares to Florida overall. The state ranks #43/51 for entry risk.

Measure Orlando-Kissimmee-Sanford FL Statewide
Overall Score 52.0 Challenging 51.0 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #163 of 378 metros #43 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Orlando-Kissimmee-Sanford

Healthcare and Social Assistance 47.1 Other Services 48.8 Construction 52.1 Finance and Insurance 52.6 Information 53.0 Professional, Scientific, and Technical Services 64.1 Accommodation and Food Services 68.8 Administrative and Support Services 69.4 Real Estate and Rental and Leasing 73.0

Retail Trade in Other Florida Metros

Gainesville 24.8 #2/378 Tallahassee 38.1 #37/378 Palm Bay-Melbourne-Titusville 47.7 #106/378 Jacksonville 48.1 #110/378 Homosassa Springs 49.6 #131/378 Panama City-Panama City Beach 50.1 #142/378 Sebring 50.6 #149/378 Wildwood-The Villages 52.1 #164/378 Pensacola-Ferry Pass-Brent 54.0 #188/378 Port St. Lucie 55.7 #205/378

+ 11 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Orlando-Kissimmee-Sanford's retail trade sector, the wage competitiveness component (82.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.