NAICS 44-45

Retail Trade in Dover, DE

Metro Market Score 69.8 (Difficult), ranked #336 of 378 metros. 553 establishments, 8,993 jobs.

Metro Market Assessment

Metro Market Score 69.8
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

Lower is better. Relative to national retail trade average.

Retail Trade employment in Dover contracted year-over-year, placing the growth trend in the bottom quartile at 11.4. Declining job counts can indicate consolidation, population shifts, or reduced local demand. Due diligence on the local economy is especially important here.

Industry Concentration
76.7
LQ: 1.27
Rank #290 of 378 metros
Wage Competitiveness
44.2
$36,994 avg wage
Growth Trend
11.4
Employment growth index
Rank #336 of 378 metros
Wage Pressure
64.8
YoY wage change index

553 Retail Trade Firms in Dover

553
Establishments
+1.1% YoY
8,993
Total Employment
-3.0% YoY
$36,994
Average Annual Wage
+0.6% YoY
1.27
Location Quotient
Above national avg
Within Delaware
#1 of 1
retail trade metros in state
Delaware state rank
#19 of 51
for retail trade entry risk
vs State Median
0.0
matches median (69.8)

Dover vs Delaware Statewide

How this metro's retail trade market compares to Delaware overall. The state ranks #19/51 for entry risk.

Measure Dover DE Statewide
Overall Score 69.8 Difficult 41.8 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #336 of 378 metros #19 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Dover

Retail Trade Metros With Similar Conditions

Metros within 5 points of Dover's 69.8 score. Useful when comparing markets with comparable entry profiles.

Retail Trade in States Bordering Delaware

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Dover's retail trade sector, the employment growth component (88.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.