NAICS 52

Finance and Insurance in Naples-Marco Island, FL

Metro Market Score 70.1 (Difficult), ranked #296 of 331 metros. 988 establishments, 4,816 jobs.

Metro Market Assessment

Metro Market Score 70.1
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national finance and insurance average.

💰High-Cost Market⚡Rising Wages

Naples-Marco Island stands out for high finance and insurance labor costs. Wage competitiveness hits 98.8 (above the 70th percentile of metros), and year-over-year wage pressure at 75.1 signals continued increases. Plan for higher payroll if entering this market.

Industry Concentration
61.6
LQ: 0.69
Rank #204 of 331 metros
Wage Competitiveness
98.8
$211,777 avg wage
Growth Trend
50.1
Employment growth index
Rank #166 of 331 metros
Wage Pressure
75.1
YoY wage change index

988 Finance and Insurance Firms in Naples-Marco Island

988
Establishments
-1.2% YoY
4,816
Total Employment
-0.5% YoY
$211,777
Average Annual Wage
+17.5% YoY
0.69
Location Quotient
Below national avg

Naples-Marco Island vs Florida Statewide

How this metro's finance and insurance market compares to Florida overall. The state ranks #46/51 for entry risk.

Measure Naples-Marco Island FL Statewide
Overall Score 70.1 Difficult 61.9 High
Score Type Metro Market Score Entry Risk Score
Rank #296 of 331 metros #46 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Naples-Marco Island

Information 34.5 Healthcare and Social Assistance 45.1 Construction 52.9 Professional, Scientific, and Technical Services 58.0 Other Services 60.7 Accommodation and Food Services 63.3 Administrative and Support Services 63.5 Retail Trade 68.8 Real Estate and Rental and Leasing 70.1

Finance and Insurance in Other Florida Metros

Ocala 27.9 #32/331 Punta Gorda 34.3 #72/331 Gainesville 38.7 #94/331 Homosassa Springs 39.0 #96/331 Deltona-Daytona Beach-Ormond Beach 39.8 #103/331 Palm Bay-Melbourne-Titusville 41.4 #112/331 Sebring 41.8 #117/331 Cape Coral-Fort Myers 45.6 #150/331 Tallahassee 49.3 #166/331 Port St. Lucie 50.7 #180/331

+ 11 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Naples-Marco Island's finance and insurance sector, the wage competitiveness component (98.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.