NAICS 62

Healthcare and Social Assistance in Naples-Marco Island, FL

Metro Market Score 45.1 (Moderate), ranked #100 of 248 metros. 1,598 establishments, 24,150 jobs.

Metro Market Score 45.1

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national healthcare and social assistance average.

💰High-Cost Market📈Rapid Growth

Employment in Naples-Marco Island's healthcare and social assistance sector grew faster than most metros last year, pushing its growth trend index to 75.4. Combined with a 45.1 market score, this metro sits in the upper half for overall conditions.

Industry Concentration

36.3

LQ: 0.98

Rank #90 of 248 metros

Wage Competitiveness

88.3

$70,288 avg wage

Growth Trend

↑ 75.4

Employment growth index

Rank #62 of 248 metros

Wage Pressure

32.9

YoY wage change index

1,598 Healthcare and Social Assistance Firms in Naples-Marco Island

1,598

Establishments

+4.4% YoY

24,150

Total Employment

+5.3% YoY

$70,288

Average Annual Wage

+1.4% YoY

0.98

Location Quotient

Below national avg

Within Florida

#5 of 19

healthcare and social assistance metros in state

Florida state rank

#37 of 51

for healthcare and social assistance entry risk

vs State Median

-5.1

better than median (50.2)

Naples-Marco Island vs Florida Statewide

How this metro's healthcare and social assistance market compares to Florida overall. The state ranks #37/51 for entry risk.

Measure	Naples-Marco Island	FL Statewide
Overall Score	45.1 Moderate	47.2 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#100 of 248 metros	#37 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Naples-Marco Island

Information 34.5 Construction 52.9 Professional, Scientific, and Technical Services 58.0 Other Services 60.7 Accommodation and Food Services 63.3 Administrative and Support Services 63.5 Retail Trade 68.8 Finance and Insurance 70.1 Real Estate and Rental and Leasing 70.1

Healthcare and Social Assistance in Other Florida Metros

Crestview-Fort Walton Beach-Destin 30.9 #23/248 Lakeland-Winter Haven 31.4 #25/248 Cape Coral-Fort Myers 31.8 #27/248 Palm Bay-Melbourne-Titusville 38.4 #62/248 Orlando-Kissimmee-Sanford 47.1 #113/248 Ocala 47.4 #117/248 Sebastian-Vero Beach-West Vero Corridor 49.5 #131/248 Deltona-Daytona Beach-Ormond Beach 49.9 #132/248 North Port-Bradenton-Sarasota 50.2 #134/248 Miami-Fort Lauderdale-West Palm Beach 52.4 #152/248

+ 8 more metros. View all in Florida →

Healthcare and Social Assistance Metros With Similar Conditions

Metros within 5 points of Naples-Marco Island's 45.1 score. Useful when comparing markets with comparable entry profiles.

Vineland, NJ 45.0 #99/248 Chico, CA 45.3 #101/248 Lake Havasu City-Kingman, AZ 44.8 #98/248 Trenton-Princeton, NJ 44.7 #97/248 Elmira, NY 45.6 #102/248 Sheboygan, WI 44.6 #96/248 Scranton--Wilkes-Barre, PA 45.7 #103/248 Kenosha, WI 44.4 #95/248 Santa Maria-Santa Barbara, CA 45.9 #104/248 Midland, MI 46.0 #105/248

Healthcare and Social Assistance in States Bordering Florida

State-level entry risk for healthcare and social assistance in adjacent states. Use this to weigh cross-border options.

Georgia 43.3 #28/51 Alabama 43.6 #31/51

Browse Healthcare and Social Assistance in Other States

State-level entry risk reports for healthcare and social assistance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Naples-Marco Island's healthcare and social assistance sector, the wage competitiveness component (88.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Naples-Marco Island, FL MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment