NAICS 53

Real Estate and Rental and Leasing in Naples-Marco Island, FL

Metro Market Score 70.1 (Difficult), ranked #319 of 330 metros. 1,634 establishments, 4,945 jobs.

Metro Market Assessment

Metro Market Score 70.1
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

🏭Industry Hub💰High-Cost Market

With a 1.85 location quotient, Naples-Marco Island has an outsized real estate and rental and leasing presence relative to its population. That concentration (index: 98.5) creates a mature local market where supplier networks are established but differentiation matters more.

Industry Concentration
98.5
LQ: 1.85
Rank #325 of 330 metros
Wage Competitiveness
84.5
$69,059 avg wage
Growth Trend
↓ 31.5
Employment growth index
Rank #227 of 330 metros
Wage Pressure
19.1
YoY wage change index

1,634 Real Estate and Rental and Leasing Firms in Naples-Marco Island

1,634
Establishments
-0.4% YoY
4,945
Total Employment
-1.2% YoY
$69,059
Average Annual Wage
+5.1% YoY
1.85
Location Quotient
Above national avg

Naples-Marco Island vs Florida Statewide

How this metro's real estate and rental and leasing market compares to Florida overall. The state ranks #49/51 for entry risk.

Measure Naples-Marco Island FL Statewide
Overall Score 70.1 Difficult 54.7 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #319 of 330 metros #49 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Naples-Marco Island

Information 34.5 Healthcare and Social Assistance 45.1 Construction 52.9 Professional, Scientific, and Technical Services 58.0 Other Services 60.7 Accommodation and Food Services 63.3 Administrative and Support Services 63.5 Retail Trade 68.8 Finance and Insurance 70.1

Real Estate and Rental and Leasing in Other Florida Metros

Sebring 22.7 #35/330 Tallahassee 35.4 #101/330 Lakeland-Winter Haven 37.1 #112/330 Palm Bay-Melbourne-Titusville 38.7 #126/330 Pensacola-Ferry Pass-Brent 38.8 #129/330 Ocala 39.6 #134/330 Homosassa Springs 44.2 #177/330 Punta Gorda 44.5 #181/330 Deltona-Daytona Beach-Ormond Beach 47.4 #196/330 Gainesville 50.8 #221/330

+ 11 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Naples-Marco Island's real estate and rental and leasing sector, the industry concentration component (98.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.