NAICS 44-45

Retail Trade in Pensacola-Ferry Pass-Brent, FL

Metro Market Score 54.0 (Challenging), ranked #188 of 378 metros. 1,748 establishments, 24,122 jobs.

Metro Market Assessment

Metro Market Score 54.0
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national retail trade average.

⚡Rising Wages

Pensacola-Ferry Pass-Brent pairs above-average retail trade concentration (78.6) with positive employment growth (trend: 66.9). The market is competitive but still expanding, leaving room for well-positioned new entrants.

Industry Concentration
78.6
LQ: 1.27
Rank #297 of 378 metros
Wage Competitiveness
41.3
$36,698 avg wage
Growth Trend
↑ 66.9
Employment growth index
Rank #126 of 378 metros
Wage Pressure
70.5
YoY wage change index

1,748 Retail Trade Firms in Pensacola-Ferry Pass-Brent

1,748
Establishments
+3.6% YoY
24,122
Total Employment
+0.3% YoY
$36,698
Average Annual Wage
+1.7% YoY
1.27
Location Quotient
Above national avg

Pensacola-Ferry Pass-Brent vs Florida Statewide

How this metro's retail trade market compares to Florida overall. The state ranks #43/51 for entry risk.

Measure Pensacola-Ferry Pass-Brent FL Statewide
Overall Score 54.0 Challenging 51.0 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #188 of 378 metros #43 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Pensacola-Ferry Pass-Brent

Real Estate and Rental and Leasing 38.8 Information 41.0 Construction 45.4 Other Services 47.6 Healthcare and Social Assistance 56.0 Finance and Insurance 57.9 Professional, Scientific, and Technical Services 70.9 Accommodation and Food Services 74.4 Administrative and Support Services 76.7

Retail Trade in Other Florida Metros

Gainesville 24.8 #2/378 Tallahassee 38.1 #37/378 Palm Bay-Melbourne-Titusville 47.7 #106/378 Jacksonville 48.1 #110/378 Homosassa Springs 49.6 #131/378 Panama City-Panama City Beach 50.1 #142/378 Sebring 50.6 #149/378 Orlando-Kissimmee-Sanford 52.0 #163/378 Wildwood-The Villages 52.1 #164/378 Port St. Lucie 55.7 #205/378

+ 11 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Pensacola-Ferry Pass-Brent's retail trade sector, the industry concentration component (78.6) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.