NAICS 44-45
Retail Trade in Morgantown, WV
Metro Market Score 31.9 (Favorable), ranked #10 of 378 metros. 518 establishments, 6,738 jobs.
Metro Market Assessment
Metro Market Score 31.9
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable
Lower is better. Relative to national retail trade average.
Emerging Market
Morgantown ranks in the top 10% for retail trade market conditions, driven by above-average employment growth. With a market score of 31.9, conditions are relatively favorable compared to most metros.
Industry Concentration
23.0
LQ: 1.01
Rank #87 of 378 metros
Wage Competitiveness
9.3
$33,531 avg wage
Growth Trend
↑ 66.7
Employment growth index
Rank #127 of 378 metros
Wage Pressure
68.9
YoY wage change index
518 Retail Trade Firms in Morgantown
518
Establishments
+4.0% YoY
6,738
Total Employment
+0.3% YoY
$33,531
Average Annual Wage
+1.4% YoY
1.01
Location Quotient
Above national avg
Morgantown vs West Virginia Statewide
How this metro's retail trade market compares to West Virginia overall. The state ranks #47/51 for entry risk.
| Measure | Morgantown | WV Statewide |
|---|---|---|
| Overall Score | 31.9 Favorable | 52.8 Elevated |
| Score Type | Metro Market Score | Entry Risk Score |
| Rank | #10 of 378 metros | #47 of 51 states |
Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.
Other Industries in Morgantown
Retail Trade in Other West Virginia Metros
Data Sources
- Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Morgantown, WV MSA area.
Data period: 2024. Last updated: April 2026.