NAICS 56

Administrative and Support Services in Naples-Marco Island, FL

Metro Market Score 63.5 (Difficult), ranked #215 of 267 metros. 1,666 establishments, 11,563 jobs.

Metro Market Score 63.5

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Difficult

ⓘ Lower is better. Relative to national administrative and support services average.

💰High-Cost Market

Naples-Marco Island stands out for high administrative and support services labor costs. Wage competitiveness hits 78.3 (above the 70th percentile of metros), and year-over-year wage pressure at 60.4 signals continued increases. Plan for higher payroll if entering this market.

Industry Concentration

92.1

LQ: 1.14

Rank #246 of 267 metros

Wage Competitiveness

78.3

$55,351 avg wage

Growth Trend

↑ 70.8

Employment growth index

Rank #79 of 267 metros

Wage Pressure

60.4

YoY wage change index

1,666 Administrative and Support Services Firms in Naples-Marco Island

1,666

Establishments

-5.1% YoY

11,563

Total Employment

+0.2% YoY

$55,351

Average Annual Wage

+5.1% YoY

1.14

Location Quotient

Above national avg

Within Florida

#8 of 18

administrative and support services metros in state

Florida state rank

#47 of 51

for administrative and support services entry risk

vs State Median

-3.6

better than median (67.1)

Naples-Marco Island vs Florida Statewide

How this metro's administrative and support services market compares to Florida overall. The state ranks #47/51 for entry risk.

Measure	Naples-Marco Island	FL Statewide
Overall Score	63.5 Difficult	52.0 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#215 of 267 metros	#47 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Naples-Marco Island

Information 34.5 Healthcare and Social Assistance 45.1 Construction 52.9 Professional, Scientific, and Technical Services 58.0 Other Services 60.7 Accommodation and Food Services 63.3 Retail Trade 68.8 Finance and Insurance 70.1 Real Estate and Rental and Leasing 70.1

Administrative and Support Services in Other Florida Metros

Punta Gorda 46.5 #96/267 Deltona-Daytona Beach-Ormond Beach 54.4 #152/267 Wildwood-The Villages 56.1 #164/267 Sebring 56.6 #170/267 Ocala 57.8 #176/267 Lakeland-Winter Haven 58.7 #182/267 Port St. Lucie 61.5 #204/267 North Port-Bradenton-Sarasota 66.6 #227/267 Cape Coral-Fort Myers 67.1 #230/267 Sebastian-Vero Beach-West Vero Corridor 67.3 #231/267

+ 7 more metros. View all in Florida →

Administrative and Support Services Metros With Similar Conditions

Metros within 5 points of Naples-Marco Island's 63.5 score. Useful when comparing markets with comparable entry profiles.

San Francisco-Oakland-Fremont, CA 63.4 #214/267 Bremerton-Silverdale-Port Orchard, WA 63.5 #216/267 Greenville-Anderson-Greer, SC 63.1 #213/267 Jacksonville, NC 63.0 #212/267 Hartford-West Hartford-East Hartford, CT 63.0 #211/267 Raleigh-Cary, NC 62.9 #210/267 Buffalo-Cheektowaga, NY 64.1 #217/267 Winston-Salem, NC 62.8 #209/267 Charleston-North Charleston, SC 64.4 #218/267 Bloomington, IL 62.4 #208/267

Administrative and Support Services in States Bordering Florida

State-level entry risk for administrative and support services in adjacent states. Use this to weigh cross-border options.

Alabama 31.7 #9/51 Georgia 43.4 #37/51

Browse Administrative and Support Services in Other States

State-level entry risk reports for administrative and support services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Naples-Marco Island's administrative and support services sector, the industry concentration component (92.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Naples-Marco Island, FL MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment