NAICS 44-45

Retail Trade in Palm Bay-Melbourne-Titusville, FL

Metro Market Score 47.7 (Moderate), ranked #106 of 378 metros. 2,101 establishments, 28,418 jobs.

Metro Market Assessment

Metro Market Score 47.7
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national retail trade average.

📈Rapid Growth

Palm Bay-Melbourne-Titusville ranks in the upper half for retail trade market conditions, driven by above-average employment growth. With a market score of 47.7, conditions are relatively favorable compared to most metros.

Industry Concentration
59.3
LQ: 1.18
Rank #224 of 378 metros
Wage Competitiveness
52.6
$37,823 avg wage
Growth Trend
↑ 79.1
Employment growth index
Rank #80 of 378 metros
Wage Pressure
67.4
YoY wage change index

2,101 Retail Trade Firms in Palm Bay-Melbourne-Titusville

2,101
Establishments
+0.2% YoY
28,418
Total Employment
+1.0% YoY
$37,823
Average Annual Wage
+1.1% YoY
1.18
Location Quotient
Above national avg

Palm Bay-Melbourne-Titusville vs Florida Statewide

How this metro's retail trade market compares to Florida overall. The state ranks #43/51 for entry risk.

Measure Palm Bay-Melbourne-Titusville FL Statewide
Overall Score 47.7 Moderate 51.0 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #106 of 378 metros #43 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Palm Bay-Melbourne-Titusville

Healthcare and Social Assistance 38.4 Real Estate and Rental and Leasing 38.7 Finance and Insurance 41.4 Information 42.0 Other Services 48.6 Professional, Scientific, and Technical Services 54.1 Accommodation and Food Services 57.6 Construction 64.4 Administrative and Support Services 75.0

Retail Trade in Other Florida Metros

Gainesville 24.8 #2/378 Tallahassee 38.1 #37/378 Jacksonville 48.1 #110/378 Homosassa Springs 49.6 #131/378 Panama City-Panama City Beach 50.1 #142/378 Sebring 50.6 #149/378 Orlando-Kissimmee-Sanford 52.0 #163/378 Wildwood-The Villages 52.1 #164/378 Pensacola-Ferry Pass-Brent 54.0 #188/378 Port St. Lucie 55.7 #205/378

+ 11 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Palm Bay-Melbourne-Titusville's retail trade sector, the industry concentration component (59.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.