NAICS 72

Accommodation and Food Services in Naples-Marco Island, FL

Metro Market Score 63.3 (Difficult), ranked #216 of 298 metros. 1,111 establishments, 24,099 jobs.

Metro Market Assessment

Metro Market Score 63.3
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national accommodation and food services average.

🏭Industry Hub💰High-Cost Market📈Rapid Growth⚡Rising Wages

With a 1.54 location quotient, Naples-Marco Island has an outsized accommodation and food services presence relative to its population. That concentration (index: 93.6) creates a mature local market where supplier networks are established but differentiation matters more.

Industry Concentration
93.6
LQ: 1.54
Rank #279 of 298 metros
Wage Competitiveness
96.3
$38,345 avg wage
Growth Trend
↑ 96.3
Employment growth index
Rank #12 of 298 metros
Wage Pressure
73.4
YoY wage change index

1,111 Accommodation and Food Services Firms in Naples-Marco Island

1,111
Establishments
+6.2% YoY
24,099
Total Employment
+9.1% YoY
$38,345
Average Annual Wage
+4.1% YoY
1.54
Location Quotient
Above national avg

Naples-Marco Island vs Florida Statewide

How this metro's accommodation and food services market compares to Florida overall. The state ranks #44/51 for entry risk.

Measure Naples-Marco Island FL Statewide
Overall Score 63.3 Difficult 53.6 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #216 of 298 metros #44 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Naples-Marco Island

Information 34.5 Healthcare and Social Assistance 45.1 Construction 52.9 Professional, Scientific, and Technical Services 58.0 Other Services 60.7 Administrative and Support Services 63.5 Retail Trade 68.8 Finance and Insurance 70.1 Real Estate and Rental and Leasing 70.1

Accommodation and Food Services in Other Florida Metros

Ocala 48.4 #104/298 Sebring 51.5 #127/298 Palm Bay-Melbourne-Titusville 57.6 #169/298 Cape Coral-Fort Myers 60.2 #187/298 Jacksonville 60.2 #188/298 Punta Gorda 60.6 #194/298 Miami-Fort Lauderdale-West Palm Beach 61.6 #203/298 Lakeland-Winter Haven 62.6 #212/298 Tallahassee 66.3 #235/298 Sebastian-Vero Beach-West Vero Corridor 68.5 #249/298

+ 9 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Naples-Marco Island's accommodation and food services sector, the wage competitiveness component (96.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.