NAICS 44-45

Retail Trade in Florida: 2026 Market Risk Report

Entry risk 51.0 (Elevated), ranked #43 of 51 states. 84,853 establishments, 1,152,918 jobs.

Entry Risk Assessment

Entry Risk Score 51.0
Low 0-30
Moderate 30-42
Elevated 42-55
High 55+
Elevated

Lower is better. Relative to national retail trade average.

📈Growth Opportunity

Florida ranks top 5 in growth momentum while maintaining relatively low market saturation (bottom 15). This combination signals an underpenetrated market with expanding demand.

5-Year Firm Retention
2.0%
Percentile within industry
Rank #51 of 51 states
Growth Momentum
75.3
Scale of 0-100
Rank #3 of 51 states
Establishment Density
71.4
vs. national average
Rank #40 of 51 states
Market Volatility
21.8
Lower is more stable
Wage Pressure Index
18.7
Labor cost pressure

84,853 Establishments in Florida

84,853
Establishments
+0.5% YoY
1,152,918
Total Employment
+0.8% YoY
$43,151
Average Annual Wage
+1.6% YoY

Florida vs National Retail Trade Average

How Florida's retail trade market compares to the national average across all 51 states.

Metric FL National Difference
Entry Risk Score 51.0 44.6 +6.4
5-Year Retention 2.0% 51.0% -49.0
Growth Momentum 75.3 42.9 +32.4
Market Volatility 21.8 24.4 -2.6
Establishment Density 71.4 49.0 +22.4
Wage Pressure 18.7 30.5 -11.8

Green = favorable vs national average. Red = less favorable. Metrics are relative within retail trade only.

Florida Ranks #43 of 51 for Retail Trade

Florida ranks #43 out of 51 states for retail trade market entry conditions.

Retail Trade Entry Risk by State

Rank State Risk Score Classification
#1 Wisconsin 33.3 moderate
#2 Nebraska 35.9 moderate
#3 Nevada 37.0 moderate
#4 Massachusetts 37.1 moderate
#5 Alaska 37.2 moderate
#43 Florida You 51.0 elevated

About Entry Risk Score: A weighted composite of firm retention, growth momentum, market volatility, establishment density, and wage pressure. Lower scores indicate more favorable conditions. Read full methodology →

Data Sources

Data period: 2024. Last updated: February 2026. Next refresh expected: Q2 2026 (BLS QCEW update).

Compare to Another State

How does Florida stack up against other states for retail trade?

Select a state above to see the comparison

Retail Trade in Neighboring States

How Florida's retail trade market compares to bordering states.

Other Industries in Florida