NAICS 44-45

Retail Trade in Wyoming: 2026 Market Risk Report

Entry risk 44.9 (Elevated), ranked #33 of 51 states. 2,425 establishments, 30,225 jobs.

Best retail trade metro in Wyoming
Casper 53.6 #181/378 nationwide · 332 firms

Entry Risk Assessment

Entry Risk Score 44.9
Low 0-30
Moderate 30-42
Elevated 42-55
High 55+
Elevated

ⓘ Lower is better. Relative to national retail trade average.

📈Growth Opportunity

Wyoming ranks top 10 in growth momentum while maintaining relatively low market saturation (bottom 5). This combination signals an underpenetrated market with expanding demand.

5-Year Firm Retention
74.5%
Percentile within industry
Rank #14 of 51 states
Growth Momentum
↑ 63.6
Scale of 0-100
Rank #10 of 51 states
Establishment Density
83.7
vs. national average
Rank #47 of 51 states
Market Volatility
55.2
Lower is more stable
Wage Pressure Index
29.3
Labor cost pressure

2,425 Establishments in Wyoming

2,425
Establishments
-0.1% YoY
30,225
Total Employment
-0.1% YoY
$37,827
Average Annual Wage
+2.4% YoY

Retail Trade in Wyoming Metro Areas

2 metro areas with retail trade data in Wyoming. Lower Metro Market Score = more favorable conditions.

Casper 53.6 #181/378 · 332 firms Cheyenne 57.1 #222/378 · 314 firms

Wyoming vs National Retail Trade Average

How Wyoming's retail trade market compares to the national average across all 51 states.

Metric WY National Difference
Entry Risk Score 44.9 44.6 +0.3
5-Year Retention 74.5% 51.0% +23.5
Growth Momentum 63.6 42.9 +20.7
Market Volatility 55.2 24.4 +30.8
Establishment Density 83.7 49.0 +34.7
Wage Pressure 29.3 30.5 -1.2

Green = favorable vs national average. Red = less favorable. Metrics are relative within retail trade only.

Wyoming Ranks #33 of 51 for Retail Trade

Wyoming ranks #33 out of 51 states for retail trade market entry conditions.

Retail Trade Entry Risk by State

Rank State Risk Score Classification
#1 Wisconsin 33.3 moderate
#2 Nebraska 35.9 moderate
#3 Nevada 37.0 moderate
#4 Massachusetts 37.1 moderate
#5 Alaska 37.2 moderate
#33 Wyoming You 44.9 elevated
Entry Risk by State Alaska — 37.2 · #5 Alabama — 46.4 · #36 Arkansas — 51.8 · #44 Arizona — 44.9 · #32 California — 44.0 · #28 Colorado — 42.9 · #23 Connecticut — 44.7 · #31 District of Columbia — 58.0 · #50 Delaware — 41.8 · #19 Florida — 51.0 · #43 Georgia — 47.5 · #38 Hawaii — 56.1 · #48 Iowa — 40.8 · #16 Idaho — 40.1 · #12 Illinois — 48.1 · #39 Indiana — 39.8 · #10 Kansas — 40.4 · #14 Kentucky — 46.4 · #36 Louisiana — 52.3 · #46 Massachusetts — 37.1 · #4 Maryland — 43.6 · #26 Maine — 44.1 · #29 Michigan — 40.5 · #15 Minnesota — 39.6 · #9 Missouri — 50.6 · #42 Mississippi — 59.2 · #51 Montana — 45.8 · #34 North Carolina — 43.4 · #25 North Dakota — 49.9 · #41 Nebraska — 35.9 · #2 New Hampshire — 48.7 · #40 New Jersey — 43.7 · #27 New Mexico — 39.9 · #11 Nevada — 37.0 · #3 New York — 57.2 · #49 Ohio — 39.2 · #8 Oklahoma — 46.3 · #35 Oregon — 42.9 · #24 Pennsylvania — 38.1 · #6 Rhode Island — 42.3 · #21 South Carolina — 44.3 · #30 South Dakota — 38.9 · #7 Tennessee — 42.8 · #22 Texas — 41.6 · #17 Utah — 40.3 · #13 Virginia — 41.6 · #17 Vermont — 52.1 · #45 Washington — 42.0 · #20 Wisconsin — 33.3 · #1 West Virginia — 52.8 · #47 Wyoming — 44.9 · #33
Low Moderate Elevated High

Tap a state to view details

About Entry Risk Score: A weighted composite of firm retention, growth momentum, market volatility, establishment density, and wage pressure. Lower scores indicate more favorable conditions. Read full methodology →

Data Sources

Data period: 2024. Last updated: February 2026. Next refresh expected: Q2 2026 (BLS QCEW update).

Compare to Another State

How does Wyoming stack up against other states for retail trade?

Select a state above to see the comparison

Retail Trade in Neighboring States

How Wyoming's retail trade market compares to bordering states.

Nebraska 35.9 #2/51 South Dakota 38.9 #7/51 Idaho 40.1 #12/51 Utah 40.3 #13/51 Colorado 42.9 #23/51 Montana 45.8 #34/51

Other Industries in Wyoming

Construction → Healthcare and Social Assistance → Accommodation and Food Services → Professional, Scientific, and Technical Services → Finance and Insurance → Real Estate and Rental and Leasing → Administrative and Support Services → Information → Other Services →