NAICS 44-45

Retail Trade in Wildwood-The Villages, FL

Metro Market Score 52.1 (Challenging), ranked #164 of 378 metros. 323 establishments, 5,801 jobs.

Metro Market Assessment

Metro Market Score 52.1
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national retail trade average.

Wildwood-The Villages is a specialized hub for retail trade, with a location quotient of 1.44 and industry concentration in the upper half. Higher-than-average firm density means more competition for talent and customers, but also a deeper local supply chain and client pool.

Industry Concentration
93.4
LQ: 1.44
Rank #353 of 378 metros
Wage Competitiveness
19.8
$34,727 avg wage
Growth Trend
↑ 61.6
Employment growth index
Rank #146 of 378 metros
Wage Pressure
61.7
YoY wage change index

323 Retail Trade Firms in Wildwood-The Villages

323
Establishments
+100.0% YoY
5,801
Total Employment
+0.0% YoY
$34,727
Average Annual Wage
+0.0% YoY
1.44
Location Quotient
Above national avg

Wildwood-The Villages vs Florida Statewide

How this metro's retail trade market compares to Florida overall. The state ranks #43/51 for entry risk.

Measure Wildwood-The Villages FL Statewide
Overall Score 52.1 Challenging 51.0 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #164 of 378 metros #43 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Wildwood-The Villages

Information 27.7 Professional, Scientific, and Technical Services 41.5 Other Services 43.3 Finance and Insurance 55.0 Administrative and Support Services 56.1 Real Estate and Rental and Leasing 59.2 Construction 59.3 Healthcare and Social Assistance 64.3 Accommodation and Food Services 68.8

Retail Trade in Other Florida Metros

Gainesville 24.8 #2/378 Tallahassee 38.1 #37/378 Palm Bay-Melbourne-Titusville 47.7 #106/378 Jacksonville 48.1 #110/378 Homosassa Springs 49.6 #131/378 Panama City-Panama City Beach 50.1 #142/378 Sebring 50.6 #149/378 Orlando-Kissimmee-Sanford 52.0 #163/378 Pensacola-Ferry Pass-Brent 54.0 #188/378 Port St. Lucie 55.7 #205/378

+ 11 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Wildwood-The Villages's retail trade sector, the industry concentration component (93.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.