NAICS 44-45

Retail Trade in Racine-Mount Pleasant, WI

Metro Market Score 31.0 (Favorable), ranked #9 of 378 metros. 509 establishments, 8,812 jobs.

Metro Market Assessment

Metro Market Score 31.0
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national retail trade average.

📈Rapid Growth

Racine-Mount Pleasant ranks in the top 10% for retail trade market conditions, driven by above-average employment growth. With a market score of 31.0, conditions are relatively favorable compared to most metros.

Industry Concentration
55.0
LQ: 1.16
Rank #208 of 378 metros
Wage Competitiveness
13.2
$33,873 avg wage
Growth Trend
↑ 90.7
Employment growth index
Rank #36 of 378 metros
Wage Pressure
56.0
YoY wage change index

509 Retail Trade Firms in Racine-Mount Pleasant

509
Establishments
+4.9% YoY
8,812
Total Employment
+2.7% YoY
$33,873
Average Annual Wage
-1.1% YoY
1.16
Location Quotient
Above national avg

Racine-Mount Pleasant vs Wisconsin Statewide

How this metro's retail trade market compares to Wisconsin overall. The state ranks #1/51 for entry risk.

Measure Racine-Mount Pleasant WI Statewide
Overall Score 31.0 Favorable 33.3 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #9 of 378 metros #1 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Racine-Mount Pleasant

Real Estate and Rental and Leasing 11.1 Information 19.7 Other Services 24.4 Healthcare and Social Assistance 28.9 Accommodation and Food Services 31.7 Professional, Scientific, and Technical Services 35.2 Construction 38.1 Finance and Insurance 38.5 Administrative and Support Services 59.0

Retail Trade in Other Wisconsin Metros

Wausau 34.6 #21/378 La Crosse-Onalaska 34.8 #24/378 Sheboygan 38.0 #36/378 Appleton 39.0 #46/378 Milwaukee-Waukesha 39.2 #47/378 Eau Claire 45.5 #87/378 Madison 45.9 #90/378 Oshkosh-Neenah 47.9 #107/378 Kenosha 49.2 #125/378 Green Bay 53.7 #183/378

+ 2 more metros. View all in Wisconsin →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Racine-Mount Pleasant's retail trade sector, the industry concentration component (55.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.