NAICS 44-45

Retail Trade in Racine-Mount Pleasant, WI

Metro Market Score 31.0 (Favorable), ranked #9 of 378 metros. 509 establishments, 8,812 jobs.

Metro Market Score 31.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national retail trade average.

📈Rapid Growth

Racine-Mount Pleasant ranks in the top 10% for retail trade market conditions, driven by above-average employment growth. With a market score of 31.0, conditions are relatively favorable compared to most metros.

Industry Concentration

55.0

LQ: 1.16

Rank #208 of 378 metros

Wage Competitiveness

13.2

$33,873 avg wage

Growth Trend

↑ 90.7

Employment growth index

Rank #36 of 378 metros

Wage Pressure

56.0

YoY wage change index

509 Retail Trade Firms in Racine-Mount Pleasant

509

Establishments

+4.9% YoY

8,812

Total Employment

+2.7% YoY

$33,873

Average Annual Wage

-1.1% YoY

1.16

Location Quotient

Above national avg

Within Wisconsin

#1 of 13

retail trade metros in state

Wisconsin state rank

#1 of 51

for retail trade entry risk

vs State Median

-14.5

better than median (45.5)

Racine-Mount Pleasant vs Wisconsin Statewide

How this metro's retail trade market compares to Wisconsin overall. The state ranks #1/51 for entry risk.

Measure	Racine-Mount Pleasant	WI Statewide
Overall Score	31.0 Favorable	33.3 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#9 of 378 metros	#1 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Racine-Mount Pleasant

Real Estate and Rental and Leasing 11.1 Information 19.7 Other Services 24.4 Healthcare and Social Assistance 28.9 Accommodation and Food Services 31.7 Professional, Scientific, and Technical Services 35.2 Construction 38.1 Finance and Insurance 38.5 Administrative and Support Services 59.0

Retail Trade in Other Wisconsin Metros

Wausau 34.6 #21/378 La Crosse-Onalaska 34.8 #24/378 Sheboygan 38.0 #36/378 Appleton 39.0 #46/378 Milwaukee-Waukesha 39.2 #47/378 Eau Claire 45.5 #87/378 Madison 45.9 #90/378 Oshkosh-Neenah 47.9 #107/378 Kenosha 49.2 #125/378 Green Bay 53.7 #183/378

+ 2 more metros. View all in Wisconsin →

Retail Trade Metros With Similar Conditions

Metros within 5 points of Racine-Mount Pleasant's 31.0 score. Useful when comparing markets with comparable entry profiles.

Columbus, GA 30.9 #8/378 Morgantown, WV 31.9 #10/378 Rochester, MN 32.2 #11/378 Huntington-Ashland, WV 32.4 #12/378 Columbia, MO 32.6 #13/378 Tuscaloosa, AL 32.9 #14/378 Niles, MI 33.4 #15/378 Ames, IA 28.5 #7/378 Monroe, LA 34.0 #16/378 Spartanburg, SC 34.1 #17/378

Retail Trade in States Bordering Wisconsin

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

Minnesota 39.6 #9/51 Michigan 40.5 #15/51 Iowa 40.8 #16/51 Illinois 48.1 #39/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Racine-Mount Pleasant's retail trade sector, the industry concentration component (55.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Racine-Mount Pleasant, WI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment