NAICS 44-45

Retail Trade in Tallahassee, FL

Metro Market Score 38.1 (Moderate), ranked #37 of 378 metros. 1,315 establishments, 18,459 jobs.

Metro Market Assessment

Metro Market Score 38.1
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national retail trade average.

⚡Rising Wages🌱Emerging Market

Few retail trade firms have established themselves in Tallahassee yet. The concentration index of 18.0 is well below the metro median, while employment growth is positive (trend: 63.8). That combination points to a market still building out.

Industry Concentration
18.0
LQ: 0.97
Rank #68 of 378 metros
Wage Competitiveness
27.3
$35,479 avg wage
Growth Trend
↑ 63.8
Employment growth index
Rank #138 of 378 metros
Wage Pressure
79.8
YoY wage change index

1,315 Retail Trade Firms in Tallahassee

1,315
Establishments
+3.0% YoY
18,459
Total Employment
+0.1% YoY
$35,479
Average Annual Wage
+3.5% YoY
0.97
Location Quotient
Below national avg

Tallahassee vs Florida Statewide

How this metro's retail trade market compares to Florida overall. The state ranks #43/51 for entry risk.

Measure Tallahassee FL Statewide
Overall Score 38.1 Moderate 51.0 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #37 of 378 metros #43 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Tallahassee

Construction 27.6 Real Estate and Rental and Leasing 35.4 Finance and Insurance 49.3 Accommodation and Food Services 66.3

Retail Trade in Other Florida Metros

Gainesville 24.8 #2/378 Palm Bay-Melbourne-Titusville 47.7 #106/378 Jacksonville 48.1 #110/378 Homosassa Springs 49.6 #131/378 Panama City-Panama City Beach 50.1 #142/378 Sebring 50.6 #149/378 Orlando-Kissimmee-Sanford 52.0 #163/378 Wildwood-The Villages 52.1 #164/378 Pensacola-Ferry Pass-Brent 54.0 #188/378 Port St. Lucie 55.7 #205/378

+ 11 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Tallahassee's retail trade sector, the wage pressure component (79.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.