NAICS 44-45

Retail Trade in Champaign-Urbana, IL

Metro Market Score 24.9 (Favorable), ranked #3 of 378 metros. 598 establishments, 9,994 jobs.

Metro Market Assessment

Metro Market Score 24.9
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national retail trade average.

📈Rapid Growth⚡Rising Wages✓Favorable Market🌱Emerging Market

Champaign-Urbana ranks in the top 10% for retail trade market conditions, driven by above-average employment growth. With a market score of 24.9, conditions are relatively favorable compared to most metros.

Industry Concentration
14.8
LQ: 0.96
Rank #56 of 378 metros
Wage Competitiveness
11.4
$33,713 avg wage
Growth Trend
↑ 91.3
Employment growth index
Rank #34 of 378 metros
Wage Pressure
78.8
YoY wage change index

598 Retail Trade Firms in Champaign-Urbana

598
Establishments
+0.2% YoY
9,994
Total Employment
+2.9% YoY
$33,713
Average Annual Wage
+3.3% YoY
0.96
Location Quotient
Below national avg

Champaign-Urbana vs Illinois Statewide

How this metro's retail trade market compares to Illinois overall. The state ranks #39/51 for entry risk.

Measure Champaign-Urbana IL Statewide
Overall Score 24.9 Favorable 48.1 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #3 of 378 metros #39 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Champaign-Urbana

Construction 49.7 Professional, Scientific, and Technical Services 53.4 Other Services 54.0 Finance and Insurance 54.1 Administrative and Support Services 56.2 Information 58.6 Real Estate and Rental and Leasing 59.2

Retail Trade in Other Illinois Metros

Springfield 40.0 #50/378 Peoria 42.4 #60/378 Decatur 43.1 #71/378 Kankakee 49.5 #129/378 Bloomington 53.4 #179/378 Rockford 60.5 #259/378 Chicago-Naperville-Elgin 63.1 #287/378

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Champaign-Urbana's retail trade sector, the wage pressure component (78.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.