NAICS 44-45

Retail Trade in Jacksonville, FL

Metro Market Score 48.1 (Challenging), ranked #110 of 378 metros. 5,726 establishments, 84,029 jobs.

Metro Market Assessment

Metro Market Score 48.1
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national retail trade average.

💰High-Cost Market📈Rapid Growth⚡Rising Wages

Employment in Jacksonville's retail trade sector grew faster than most metros last year, pushing its growth trend index to 90.0. Combined with a 48.1 market score, this metro sits in the upper half for overall conditions.

Industry Concentration
43.6
LQ: 1.11
Rank #165 of 378 metros
Wage Competitiveness
79.4
$41,306 avg wage
Growth Trend
↑ 90.0
Employment growth index
Rank #39 of 378 metros
Wage Pressure
71.5
YoY wage change index

5,726 Retail Trade Firms in Jacksonville

5,726
Establishments
+1.1% YoY
84,029
Total Employment
+2.4% YoY
$41,306
Average Annual Wage
+1.9% YoY
1.11
Location Quotient
Above national avg

Jacksonville vs Florida Statewide

How this metro's retail trade market compares to Florida overall. The state ranks #43/51 for entry risk.

Measure Jacksonville FL Statewide
Overall Score 48.1 Challenging 51.0 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #110 of 378 metros #43 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Jacksonville

Construction 49.2 Real Estate and Rental and Leasing 53.6 Other Services 60.0 Accommodation and Food Services 60.2 Information 61.7 Healthcare and Social Assistance 66.8 Finance and Insurance 68.6

Retail Trade in Other Florida Metros

Gainesville 24.8 #2/378 Tallahassee 38.1 #37/378 Palm Bay-Melbourne-Titusville 47.7 #106/378 Homosassa Springs 49.6 #131/378 Panama City-Panama City Beach 50.1 #142/378 Sebring 50.6 #149/378 Orlando-Kissimmee-Sanford 52.0 #163/378 Wildwood-The Villages 52.1 #164/378 Pensacola-Ferry Pass-Brent 54.0 #188/378 Port St. Lucie 55.7 #205/378

+ 11 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Jacksonville's retail trade sector, the wage competitiveness component (79.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.