NAICS 44-45

Retail Trade in Oregon: 2026 Market Risk Report

Entry risk 42.9 (Elevated), ranked #24 of 51 states. 14,478 establishments, 203,454 jobs.

Entry Risk Assessment

Entry Risk Score 42.9
Low 0-30
Moderate 30-42
Elevated 42-55
High 55+
Elevated

ⓘ Lower is better. Relative to national retail trade average.

The retail trade sector in Oregon is tracking close to the U.S. baseline, with no extreme signals in volatility, saturation, or wage pressure. Entry conditions are within the national median range.

5-Year Firm Retention
47.1%
Percentile within industry
Rank #28 of 51 states
Growth Momentum
42.7
Scale of 0-100
Rank #21 of 51 states
Establishment Density
46.9
vs. national average
Rank #26 of 51 states
Market Volatility
11.7
Lower is more stable
Wage Pressure Index
28.0
Labor cost pressure

14,478 Establishments in Oregon

14,478
Establishments
-0.7% YoY
203,454
Total Employment
-2.1% YoY
$41,975
Average Annual Wage
+2.3% YoY

Oregon vs National Retail Trade Average

How Oregon's retail trade market compares to the national average across all 51 states.

Metric OR National Difference
Entry Risk Score 42.9 44.6 -1.7
5-Year Retention 47.1% 51.0% -3.9
Growth Momentum 42.7 42.9 -0.2
Market Volatility 11.7 24.4 -12.7
Establishment Density 46.9 49.0 -2.1
Wage Pressure 28.0 30.5 -2.5

Green = favorable vs national average. Red = less favorable. Metrics are relative within retail trade only.

Oregon Ranks #24 of 51 for Retail Trade

Oregon ranks #24 out of 51 states for retail trade market entry conditions.

Retail Trade Entry Risk by State

Rank State Risk Score Classification
#1 Wisconsin 33.3 moderate
#2 Nebraska 35.9 moderate
#3 Nevada 37.0 moderate
#4 Massachusetts 37.1 moderate
#5 Alaska 37.2 moderate
#24 Oregon You 42.9 elevated
Entry Risk by State Alaska — 37.2 · #5 Alabama — 46.4 · #36 Arkansas — 51.8 · #44 Arizona — 44.9 · #32 California — 44.0 · #28 Colorado — 42.9 · #23 Connecticut — 44.7 · #31 District of Columbia — 58.0 · #50 Delaware — 41.8 · #19 Florida — 51.0 · #43 Georgia — 47.5 · #38 Hawaii — 56.1 · #48 Iowa — 40.8 · #16 Idaho — 40.1 · #12 Illinois — 48.1 · #39 Indiana — 39.8 · #10 Kansas — 40.4 · #14 Kentucky — 46.4 · #36 Louisiana — 52.3 · #46 Massachusetts — 37.1 · #4 Maryland — 43.6 · #26 Maine — 44.1 · #29 Michigan — 40.5 · #15 Minnesota — 39.6 · #9 Missouri — 50.6 · #42 Mississippi — 59.2 · #51 Montana — 45.8 · #34 North Carolina — 43.4 · #25 North Dakota — 49.9 · #41 Nebraska — 35.9 · #2 New Hampshire — 48.7 · #40 New Jersey — 43.7 · #27 New Mexico — 39.9 · #11 Nevada — 37.0 · #3 New York — 57.2 · #49 Ohio — 39.2 · #8 Oklahoma — 46.3 · #35 Oregon — 42.9 · #24 Pennsylvania — 38.1 · #6 Rhode Island — 42.3 · #21 South Carolina — 44.3 · #30 South Dakota — 38.9 · #7 Tennessee — 42.8 · #22 Texas — 41.6 · #17 Utah — 40.3 · #13 Virginia — 41.6 · #17 Vermont — 52.1 · #45 Washington — 42.0 · #20 Wisconsin — 33.3 · #1 West Virginia — 52.8 · #47 Wyoming — 44.9 · #33
Low Moderate Elevated High

Tap a state to view details

About Entry Risk Score: A weighted composite of firm retention, growth momentum, market volatility, establishment density, and wage pressure. Lower scores indicate more favorable conditions. Read full methodology →

Data Sources

Data period: 2024. Last updated: February 2026. Next refresh expected: Q2 2026 (BLS QCEW update).

Compare to Another State

How does Oregon stack up against other states for retail trade?

Select a state above to see the comparison

Retail Trade in Neighboring States

How Oregon's retail trade market compares to bordering states.

Nevada 37.0 #3/51 Idaho 40.1 #12/51 Washington 42.0 #20/51 California 44.0 #28/51

Other Industries in Oregon

Construction → Healthcare and Social Assistance → Accommodation and Food Services → Professional, Scientific, and Technical Services → Finance and Insurance → Real Estate and Rental and Leasing → Administrative and Support Services → Information → Other Services →