NAICS 44-45

Retail Trade in Winchester, VA

Metro Market Score 52.4 (Challenging), ranked #166 of 378 metros. 532 establishments, 8,517 jobs.

Metro Market Assessment

Metro Market Score 52.4
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national retail trade average.

📈Rapid Growth

Winchester pairs above-average retail trade concentration (73.3) with positive employment growth (trend: 80.7). The market is competitive but still expanding, leaving room for well-positioned new entrants.

Industry Concentration
73.3
LQ: 1.24
Rank #277 of 378 metros
Wage Competitiveness
57.9
$38,620 avg wage
Growth Trend
↑ 80.7
Employment growth index
Rank #74 of 378 metros
Wage Pressure
68.9
YoY wage change index

532 Retail Trade Firms in Winchester

532
Establishments
+1.9% YoY
8,517
Total Employment
+1.2% YoY
$38,620
Average Annual Wage
+1.4% YoY
1.24
Location Quotient
Above national avg

Winchester vs Virginia Statewide

How this metro's retail trade market compares to Virginia overall. The state ranks #17/51 for entry risk.

Measure Winchester VA Statewide
Overall Score 52.4 Challenging 41.6 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #166 of 378 metros #17 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Winchester

Real Estate and Rental and Leasing 28.5 Information 47.6 Other Services 48.4 Finance and Insurance 48.8

Retail Trade in Other Virginia Metros

Blacksburg-Christiansburg-Radford 21.5 #1/378 Staunton-Stuarts Draft 36.9 #30/378 Roanoke 44.9 #82/378 Virginia Beach-Chesapeake-Norfolk 46.8 #97/378 Harrisonburg 53.9 #186/378 Lynchburg 57.5 #226/378 Charlottesville 59.8 #250/378

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Winchester's retail trade sector, the industry concentration component (73.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.