NAICS 44-45

Retail Trade in Twin Falls, ID

Metro Market Score 51.8 (Challenging), ranked #162 of 378 metros. 472 establishments, 6,523 jobs.

Metro Market Assessment

Metro Market Score 51.8
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national retail trade average.

Twin Falls pairs above-average retail trade concentration (68.0) with positive employment growth (trend: 61.1). The market is competitive but still expanding, leaving room for well-positioned new entrants.

Industry Concentration
68.0
LQ: 1.21
Rank #257 of 378 metros
Wage Competitiveness
43.4
$36,869 avg wage
Growth Trend
↑ 61.1
Employment growth index
Rank #148 of 378 metros
Wage Pressure
61.7
YoY wage change index

472 Retail Trade Firms in Twin Falls

472
Establishments
+100.0% YoY
6,523
Total Employment
+0.0% YoY
$36,869
Average Annual Wage
+0.0% YoY
1.21
Location Quotient
Above national avg

Twin Falls vs Idaho Statewide

How this metro's retail trade market compares to Idaho overall. The state ranks #12/51 for entry risk.

Measure Twin Falls ID Statewide
Overall Score 51.8 Challenging 40.1 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #162 of 378 metros #12 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Twin Falls

Real Estate and Rental and Leasing 21.5 Finance and Insurance 28.7 Administrative and Support Services 37.1 Construction 38.1 Other Services 40.0 Healthcare and Social Assistance 41.3 Accommodation and Food Services 43.4

Retail Trade in Other Idaho Metros

Idaho Falls 50.3 #144/378 Boise City 51.5 #156/378 Lewiston 52.5 #168/378 Pocatello 53.0 #176/378 Coeur d'Alene 78.6 #373/378

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Twin Falls's retail trade sector, the industry concentration component (68.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.