NAICS 44-45

Retail Trade in Twin Falls, ID

Metro Market Score 51.8 (Challenging), ranked #162 of 378 metros. 472 establishments, 6,523 jobs.

Metro Market Score 51.8

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national retail trade average.

Twin Falls pairs above-average retail trade concentration (68.0) with positive employment growth (trend: 61.1). The market is competitive but still expanding, leaving room for well-positioned new entrants.

Industry Concentration

68.0

LQ: 1.21

Rank #257 of 378 metros

Wage Competitiveness

43.4

$36,869 avg wage

Growth Trend

↑ 61.1

Employment growth index

Rank #148 of 378 metros

Wage Pressure

61.7

YoY wage change index

472 Retail Trade Firms in Twin Falls

472

Establishments

+100.0% YoY

6,523

Total Employment

+0.0% YoY

$36,869

Average Annual Wage

+0.0% YoY

1.21

Location Quotient

Above national avg

Within Idaho

#3 of 6

retail trade metros in state

Idaho state rank

#12 of 51

for retail trade entry risk

vs State Median

-0.7

better than median (52.5)

Twin Falls vs Idaho Statewide

How this metro's retail trade market compares to Idaho overall. The state ranks #12/51 for entry risk.

Measure	Twin Falls	ID Statewide
Overall Score	51.8 Challenging	40.1 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#162 of 378 metros	#12 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Twin Falls

Real Estate and Rental and Leasing 21.5 Finance and Insurance 28.7 Administrative and Support Services 37.1 Construction 38.1 Other Services 40.0 Healthcare and Social Assistance 41.3 Accommodation and Food Services 43.4

Retail Trade in Other Idaho Metros

Idaho Falls 50.3 #144/378 Boise City 51.5 #156/378 Lewiston 52.5 #168/378 Pocatello 53.0 #176/378 Coeur d'Alene 78.6 #373/378

Retail Trade Metros With Similar Conditions

Metros within 5 points of Twin Falls's 51.8 score. Useful when comparing markets with comparable entry profiles.

Birmingham, AL 51.8 #161/378 Orlando-Kissimmee-Sanford, FL 52.0 #163/378 Altoona, PA 51.7 #160/378 Jefferson City, MO 51.7 #159/378 Santa Maria-Santa Barbara, CA 51.6 #157/378 Mansfield, OH 51.6 #158/378 Boise City, ID 51.5 #156/378 Wildwood-The Villages, FL 52.1 #164/378 San Antonio-New Braunfels, TX 52.3 #165/378 Winchester, VA 52.4 #166/378

Retail Trade in States Bordering Idaho

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

Nevada 37.0 #3/51 Utah 40.3 #13/51 Washington 42.0 #20/51 Oregon 42.9 #24/51 Wyoming 44.9 #33/51 Montana 45.8 #34/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Twin Falls's retail trade sector, the industry concentration component (68.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Twin Falls, ID MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment