NAICS 72

Accommodation and Food Services in Orlando-Kissimmee-Sanford, FL

Metro Market Score 68.8 (Difficult), ranked #254 of 298 metros. 7,086 establishments, 190,243 jobs.

Metro Market Assessment

Metro Market Score 68.8
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national accommodation and food services average.

🏭Industry Hub💰High-Cost Market📈Rapid Growth⚡Rising Wages

With a 1.50 location quotient, Orlando-Kissimmee-Sanford has an outsized accommodation and food services presence relative to its population. That concentration (index: 92.6) creates a mature local market where supplier networks are established but differentiation matters more.

Industry Concentration
92.6
LQ: 1.50
Rank #276 of 298 metros
Wage Competitiveness
94.0
$35,824 avg wage
Growth Trend
↑ 78.9
Employment growth index
Rank #64 of 298 metros
Wage Pressure
79.2
YoY wage change index

7,086 Accommodation and Food Services Firms in Orlando-Kissimmee-Sanford

7,086
Establishments
+2.1% YoY
190,243
Total Employment
+2.2% YoY
$35,824
Average Annual Wage
+5.8% YoY
1.50
Location Quotient
Above national avg

Orlando-Kissimmee-Sanford vs Florida Statewide

How this metro's accommodation and food services market compares to Florida overall. The state ranks #44/51 for entry risk.

Measure Orlando-Kissimmee-Sanford FL Statewide
Overall Score 68.8 Difficult 53.6 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #254 of 298 metros #44 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Orlando-Kissimmee-Sanford

Healthcare and Social Assistance 47.1 Other Services 48.8 Retail Trade 52.0 Construction 52.1 Finance and Insurance 52.6 Information 53.0 Professional, Scientific, and Technical Services 64.1 Administrative and Support Services 69.4 Real Estate and Rental and Leasing 73.0

Accommodation and Food Services in Other Florida Metros

Ocala 48.4 #104/298 Sebring 51.5 #127/298 Palm Bay-Melbourne-Titusville 57.6 #169/298 Cape Coral-Fort Myers 60.2 #187/298 Jacksonville 60.2 #188/298 Punta Gorda 60.6 #194/298 Miami-Fort Lauderdale-West Palm Beach 61.6 #203/298 Lakeland-Winter Haven 62.6 #212/298 Naples-Marco Island 63.3 #216/298 Tallahassee 66.3 #235/298

+ 9 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Orlando-Kissimmee-Sanford's accommodation and food services sector, the wage competitiveness component (94.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.