NAICS 53

Real Estate and Rental and Leasing in Orlando-Kissimmee-Sanford, FL

Metro Market Score 73.0 (Difficult), ranked #324 of 330 metros. 6,196 establishments, 33,813 jobs.

Metro Market Assessment

Metro Market Score 73.0
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

🏭Industry Hub💰High-Cost Market

With a 1.56 location quotient, Orlando-Kissimmee-Sanford has an outsized real estate and rental and leasing presence relative to its population. That concentration (index: 96.4) creates a mature local market where supplier networks are established but differentiation matters more.

Industry Concentration
96.4
LQ: 1.56
Rank #318 of 330 metros
Wage Competitiveness
87.9
$72,565 avg wage
Growth Trend
↓ 23.3
Employment growth index
Rank #254 of 330 metros
Wage Pressure
19.5
YoY wage change index

6,196 Real Estate and Rental and Leasing Firms in Orlando-Kissimmee-Sanford

6,196
Establishments
-0.4% YoY
33,813
Total Employment
-2.7% YoY
$72,565
Average Annual Wage
+5.4% YoY
1.56
Location Quotient
Above national avg

Orlando-Kissimmee-Sanford vs Florida Statewide

How this metro's real estate and rental and leasing market compares to Florida overall. The state ranks #49/51 for entry risk.

Measure Orlando-Kissimmee-Sanford FL Statewide
Overall Score 73.0 Difficult 54.7 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #324 of 330 metros #49 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Orlando-Kissimmee-Sanford

Healthcare and Social Assistance 47.1 Other Services 48.8 Retail Trade 52.0 Construction 52.1 Finance and Insurance 52.6 Information 53.0 Professional, Scientific, and Technical Services 64.1 Accommodation and Food Services 68.8 Administrative and Support Services 69.4

Real Estate and Rental and Leasing in Other Florida Metros

Sebring 22.7 #35/330 Tallahassee 35.4 #101/330 Lakeland-Winter Haven 37.1 #112/330 Palm Bay-Melbourne-Titusville 38.7 #126/330 Pensacola-Ferry Pass-Brent 38.8 #129/330 Ocala 39.6 #134/330 Homosassa Springs 44.2 #177/330 Punta Gorda 44.5 #181/330 Deltona-Daytona Beach-Ormond Beach 47.4 #196/330 Gainesville 50.8 #221/330

+ 11 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Orlando-Kissimmee-Sanford's real estate and rental and leasing sector, the industry concentration component (96.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.