NAICS 44-45

Retail Trade in Mansfield, OH

Metro Market Score 51.6 (Challenging), ranked #158 of 378 metros. 400 establishments, 6,068 jobs.

Metro Market Score 51.6

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national retail trade average.

At #158 of 378 metros, Mansfield's retail trade sector scores 51.6 on the market index. Concentration (72.5), wage levels (1.3), and growth (32.3) all track close to the median. Local factors like lease costs and client access will matter more than macro signals.

Industry Concentration

72.5

LQ: 1.24

Rank #274 of 378 metros

Wage Competitiveness

1.3

$31,653 avg wage

Growth Trend

↓ 32.3

Employment growth index

Rank #257 of 378 metros

Wage Pressure

64.3

YoY wage change index

400 Retail Trade Firms in Mansfield

400

Establishments

-1.7% YoY

6,068

Total Employment

-1.3% YoY

$31,653

Average Annual Wage

+0.5% YoY

1.24

Location Quotient

Above national avg

Within Ohio

#10 of 12

retail trade metros in state

Ohio state rank

#8 of 51

for retail trade entry risk

vs State Median

+3.2

worse than median (48.5)

Mansfield vs Ohio Statewide

How this metro's retail trade market compares to Ohio overall. The state ranks #8/51 for entry risk.

Measure	Mansfield	OH Statewide
Overall Score	51.6 Challenging	39.2 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#158 of 378 metros	#8 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Mansfield

Information 20.0 Finance and Insurance 29.5 Professional, Scientific, and Technical Services 30.4 Healthcare and Social Assistance 32.1 Construction 36.0 Real Estate and Rental and Leasing 38.5 Other Services 45.0 Administrative and Support Services 45.4 Accommodation and Food Services 49.9

Retail Trade in Other Ohio Metros

Cleveland 38.7 #41/378 Canton-Massillon 39.6 #48/378 Dayton-Kettering-Beavercreek 40.9 #53/378 Toledo 45.2 #85/378 Columbus 46.9 #98/378 Lima 48.2 #113/378 Springfield 48.5 #114/378 Cincinnati 49.8 #133/378 Sandusky 50.6 #150/378 Akron 56.7 #217/378

+ 1 more metros. View all in Ohio →

Retail Trade Metros With Similar Conditions

Metros within 5 points of Mansfield's 51.6 score. Useful when comparing markets with comparable entry profiles.

Santa Maria-Santa Barbara, CA 51.6 #157/378 Jefferson City, MO 51.7 #159/378 Boise City, ID 51.5 #156/378 Altoona, PA 51.7 #160/378 Birmingham, AL 51.8 #161/378 Twin Falls, ID 51.8 #162/378 Waterloo-Cedar Falls, IA 51.3 #155/378 Orlando-Kissimmee-Sanford, FL 52.0 #163/378 Johnson City, TN 51.1 #154/378 Wildwood-The Villages, FL 52.1 #164/378

Retail Trade in States Bordering Ohio

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

Pennsylvania 38.1 #6/51 Indiana 39.8 #10/51 Michigan 40.5 #15/51 Kentucky 46.4 #36/51 West Virginia 52.8 #47/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Mansfield's retail trade sector, the employment growth component (67.7) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Mansfield, OH MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment