NAICS 44-45

Retail Trade in Grand Rapids-Wyoming-Kentwood, MI

Metro Market Score 37.1 (Moderate), ranked #32 of 378 metros. 2,926 establishments, 50,792 jobs.

Metro Market Assessment

Metro Market Score 37.1
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national retail trade average.

📈Rapid Growth🌱Emerging Market

Grand Rapids-Wyoming-Kentwood ranks in the top 10% for retail trade market conditions, driven by above-average employment growth. With a market score of 37.1, conditions are relatively favorable compared to most metros.

Industry Concentration
3.4
LQ: 0.85
Rank #13 of 378 metros
Wage Competitiveness
70.1
$40,006 avg wage
Growth Trend
↑ 83.3
Employment growth index
Rank #64 of 378 metros
Wage Pressure
68.4
YoY wage change index

2,926 Retail Trade Firms in Grand Rapids-Wyoming-Kentwood

2,926
Establishments
-2.7% YoY
50,792
Total Employment
+1.6% YoY
$40,006
Average Annual Wage
+1.3% YoY
0.85
Location Quotient
Below national avg

Grand Rapids-Wyoming-Kentwood vs Michigan Statewide

How this metro's retail trade market compares to Michigan overall. The state ranks #15/51 for entry risk.

Measure Grand Rapids-Wyoming-Kentwood MI Statewide
Overall Score 37.1 Moderate 40.5 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #32 of 378 metros #15 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Grand Rapids-Wyoming-Kentwood

Real Estate and Rental and Leasing 30.2 Accommodation and Food Services 35.3 Healthcare and Social Assistance 40.7 Finance and Insurance 47.8 Information 48.9 Other Services 52.8

Retail Trade in Other Michigan Metros

Niles 33.4 #15/378 Muskegon-Norton Shores 47.1 #100/378 Midland 50.1 #141/378 Ann Arbor 52.6 #169/378 Lansing-East Lansing 55.0 #197/378 Monroe 55.1 #198/378 Battle Creek 58.5 #238/378 Saginaw 60.8 #265/378 Traverse City 61.3 #268/378 Detroit-Warren-Dearborn 63.5 #293/378

+ 4 more metros. View all in Michigan →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Grand Rapids-Wyoming-Kentwood's retail trade sector, the wage competitiveness component (70.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.