NAICS 44-45

Retail Trade in Muskegon-Norton Shores, MI

Metro Market Score 47.1 (Moderate), ranked #100 of 378 metros. 463 establishments, 11,104 jobs.

Metro Market Assessment

Metro Market Score 47.1
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national retail trade average.

🏭Industry Hub📈Rapid Growth

Muskegon-Norton Shores is a specialized hub for retail trade, with a location quotient of 1.75 and industry concentration in the upper half. Higher-than-average firm density means more competition for talent and customers, but also a deeper local supply chain and client pool.

Industry Concentration
98.7
LQ: 1.75
Rank #373 of 378 metros
Wage Competitiveness
14.8
$34,215 avg wage
Growth Trend
↑ 83.9
Employment growth index
Rank #62 of 378 metros
Wage Pressure
69.4
YoY wage change index

463 Retail Trade Firms in Muskegon-Norton Shores

463
Establishments
-4.7% YoY
11,104
Total Employment
+1.6% YoY
$34,215
Average Annual Wage
+1.5% YoY
1.75
Location Quotient
Above national avg

Muskegon-Norton Shores vs Michigan Statewide

How this metro's retail trade market compares to Michigan overall. The state ranks #15/51 for entry risk.

Measure Muskegon-Norton Shores MI Statewide
Overall Score 47.1 Moderate 40.5 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #100 of 378 metros #15 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Muskegon-Norton Shores

Professional, Scientific, and Technical Services 7.8 Finance and Insurance 19.4 Administrative and Support Services 30.7 Real Estate and Rental and Leasing 31.8 Other Services 32.0 Healthcare and Social Assistance 32.5 Information 38.8 Construction 42.0 Accommodation and Food Services 70.2

Retail Trade in Other Michigan Metros

Niles 33.4 #15/378 Grand Rapids-Wyoming-Kentwood 37.1 #32/378 Midland 50.1 #141/378 Ann Arbor 52.6 #169/378 Lansing-East Lansing 55.0 #197/378 Monroe 55.1 #198/378 Battle Creek 58.5 #238/378 Saginaw 60.8 #265/378 Traverse City 61.3 #268/378 Detroit-Warren-Dearborn 63.5 #293/378

+ 4 more metros. View all in Michigan →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Muskegon-Norton Shores's retail trade sector, the industry concentration component (98.7) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.