NAICS 44-45

Retail Trade in Midland, MI

Metro Market Score 50.1 (Challenging), ranked #141 of 378 metros. 226 establishments, 3,254 jobs.

Metro Market Assessment

Metro Market Score 50.1
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national retail trade average.

Midland's retail trade sector saw employment decline over the past year (growth trend: 10.1). That contraction, combined with a 50.1 market score, puts this metro in the upper half for market conditions. Understand why the local market is shrinking before committing.

Industry Concentration
4.0
LQ: 0.85
Rank #15 of 378 metros
Wage Competitiveness
36.5
$36,341 avg wage
Growth Trend
↓ 10.1
Employment growth index
Rank #341 of 378 metros
Wage Pressure
64.8
YoY wage change index

226 Retail Trade Firms in Midland

226
Establishments
-3.8% YoY
3,254
Total Employment
-3.1% YoY
$36,341
Average Annual Wage
+0.6% YoY
0.85
Location Quotient
Below national avg

Midland vs Michigan Statewide

How this metro's retail trade market compares to Michigan overall. The state ranks #15/51 for entry risk.

Measure Midland MI Statewide
Overall Score 50.1 Challenging 40.5 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #141 of 378 metros #15 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Midland

Information 22.9 Accommodation and Food Services 25.8 Other Services 39.0 Finance and Insurance 41.6 Healthcare and Social Assistance 46.0 Real Estate and Rental and Leasing 49.3 Professional, Scientific, and Technical Services 52.3 Construction 55.1 Administrative and Support Services 74.6

Retail Trade in Other Michigan Metros

Niles 33.4 #15/378 Grand Rapids-Wyoming-Kentwood 37.1 #32/378 Muskegon-Norton Shores 47.1 #100/378 Ann Arbor 52.6 #169/378 Lansing-East Lansing 55.0 #197/378 Monroe 55.1 #198/378 Battle Creek 58.5 #238/378 Saginaw 60.8 #265/378 Traverse City 61.3 #268/378 Detroit-Warren-Dearborn 63.5 #293/378

+ 4 more metros. View all in Michigan →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Midland's retail trade sector, the employment growth component (90.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.