NAICS 52

Finance and Insurance in Grand Rapids-Wyoming-Kentwood, MI

Metro Market Score 47.8 (Moderate), ranked #158 of 331 metros. 1,647 establishments, 18,990 jobs.

Metro Market Assessment

Metro Market Score 47.8
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

Lower is better. Relative to national finance and insurance average.

📈Rapid Growth

Grand Rapids-Wyoming-Kentwood ranks in the upper half for finance and insurance market conditions, driven by above-average employment growth. With a market score of 47.8, conditions are relatively favorable compared to most metros.

Industry Concentration
72.8
LQ: 0.79
Rank #241 of 331 metros
Wage Competitiveness
67.4
$96,059 avg wage
Growth Trend
90.9
Employment growth index
Rank #31 of 331 metros
Wage Pressure
50.1
YoY wage change index

1,647 Finance and Insurance Firms in Grand Rapids-Wyoming-Kentwood

1,647
Establishments
+0.5% YoY
18,990
Total Employment
+5.6% YoY
$96,059
Average Annual Wage
+7.8% YoY
0.79
Location Quotient
Below national avg

Grand Rapids-Wyoming-Kentwood vs Michigan Statewide

How this metro's finance and insurance market compares to Michigan overall. The state ranks #23/51 for entry risk.

Measure Grand Rapids-Wyoming-Kentwood MI Statewide
Overall Score 47.8 Moderate 49.8 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #158 of 331 metros #23 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Grand Rapids-Wyoming-Kentwood

Finance and Insurance in Other Michigan Metros

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Grand Rapids-Wyoming-Kentwood's finance and insurance sector, the industry concentration component (72.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.