NAICS 44-45

Retail Trade in Sheboygan, WI

Metro Market Score 38.0 (Moderate), ranked #36 of 378 metros. 325 establishments, 5,890 jobs.

Metro Market Assessment

Metro Market Score 38.0
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national retail trade average.

Sheboygan's retail trade market sits near the national metro median, ranking #36 of 378 with a market score of 38.0. No single metric stands out as an outlier, which means entry conditions depend more on your specific business model than on broad market forces.

Industry Concentration
16.7
LQ: 0.96
Rank #63 of 378 metros
Wage Competitiveness
3.4
$32,416 avg wage
Growth Trend
↓ 36.2
Employment growth index
Rank #242 of 378 metros
Wage Pressure
69.4
YoY wage change index

325 Retail Trade Firms in Sheboygan

325
Establishments
+0.6% YoY
5,890
Total Employment
-1.0% YoY
$32,416
Average Annual Wage
+1.5% YoY
0.96
Location Quotient
Below national avg

Sheboygan vs Wisconsin Statewide

How this metro's retail trade market compares to Wisconsin overall. The state ranks #1/51 for entry risk.

Measure Sheboygan WI Statewide
Overall Score 38.0 Moderate 33.3 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #36 of 378 metros #1 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Sheboygan

Real Estate and Rental and Leasing 8.3 Information 12.3 Professional, Scientific, and Technical Services 20.1 Other Services 25.4 Accommodation and Food Services 26.8 Construction 35.8 Administrative and Support Services 36.1 Healthcare and Social Assistance 44.6 Finance and Insurance 56.7

Retail Trade in Other Wisconsin Metros

Racine-Mount Pleasant 31.0 #9/378 Wausau 34.6 #21/378 La Crosse-Onalaska 34.8 #24/378 Appleton 39.0 #46/378 Milwaukee-Waukesha 39.2 #47/378 Eau Claire 45.5 #87/378 Madison 45.9 #90/378 Oshkosh-Neenah 47.9 #107/378 Kenosha 49.2 #125/378 Green Bay 53.7 #183/378

+ 2 more metros. View all in Wisconsin →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Sheboygan's retail trade sector, the employment growth component (63.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.