NAICS 53

Real Estate and Rental and Leasing in Grand Rapids-Wyoming-Kentwood, MI

Metro Market Score 30.2 (Favorable), ranked #71 of 330 metros. 1,022 establishments, 5,715 jobs.

Metro Market Score 30.2

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

🌱Emerging Market

Grand Rapids-Wyoming-Kentwood ranks in the top quartile for real estate and rental and leasing market conditions, driven by above-average employment growth. With a market score of 30.2, conditions are relatively favorable compared to most metros.

Industry Concentration

27.9

LQ: 0.62

Rank #92 of 330 metros

Wage Competitiveness

49.1

$54,955 avg wage

Growth Trend

↑ 74.5

Employment growth index

Rank #85 of 330 metros

Wage Pressure

16.6

YoY wage change index

1,022 Real Estate and Rental and Leasing Firms in Grand Rapids-Wyoming-Kentwood

1,022

Establishments

-2.0% YoY

5,715

Total Employment

+3.6% YoY

$54,955

Average Annual Wage

+3.2% YoY

0.62

Location Quotient

Below national avg

Within Michigan

#5 of 15

real estate and rental and leasing metros in state

Michigan state rank

#26 of 51

for real estate and rental and leasing entry risk

vs State Median

-8.3

better than median (38.5)

Grand Rapids-Wyoming-Kentwood vs Michigan Statewide

How this metro's real estate and rental and leasing market compares to Michigan overall. The state ranks #26/51 for entry risk.

Measure	Grand Rapids-Wyoming-Kentwood	MI Statewide
Overall Score	30.2 Favorable	39.3 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#71 of 330 metros	#26 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Grand Rapids-Wyoming-Kentwood

Accommodation and Food Services 35.3 Retail Trade 37.1 Healthcare and Social Assistance 40.7 Finance and Insurance 47.8 Information 48.9 Other Services 52.8

Real Estate and Rental and Leasing in Other Michigan Metros

Saginaw 8.4 #2/330 Monroe 19.6 #24/330 Bay City 23.0 #36/330 Jackson 27.4 #54/330 Muskegon-Norton Shores 31.8 #79/330 Battle Creek 34.5 #93/330 Traverse City 38.5 #121/330 Niles 38.9 #130/330 Flint 40.7 #148/330 Ann Arbor 44.3 #180/330

+ 4 more metros. View all in Michigan →

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of Grand Rapids-Wyoming-Kentwood's 30.2 score. Useful when comparing markets with comparable entry profiles.

Bismarck, ND 30.1 #70/330 Fresno, CA 30.3 #72/330 Albany, GA 30.4 #73/330 Lewiston-Auburn, ME 29.9 #69/330 Lake Havasu City-Kingman, AZ 29.9 #68/330 Hanford-Corcoran, CA 29.8 #67/330 Goldsboro, NC 29.8 #66/330 Duluth, MN 30.6 #74/330 Oshkosh-Neenah, WI 29.7 #65/330 Sioux City, IA 29.5 #63/330

Real Estate and Rental and Leasing in States Bordering Michigan

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

Wisconsin 26.0 #2/51 Indiana 30.2 #10/51 Ohio 33.2 #14/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Grand Rapids-Wyoming-Kentwood's real estate and rental and leasing sector, the wage competitiveness component (49.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Grand Rapids-Wyoming-Kentwood, MI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment