NAICS 62

Healthcare and Social Assistance in Grand Rapids-Wyoming-Kentwood, MI

Metro Market Score 40.7 (Moderate), ranked #71 of 248 metros. 2,834 establishments, 82,391 jobs.

Metro Market Score 40.7

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national healthcare and social assistance average.

Grand Rapids-Wyoming-Kentwood has a relatively low concentration of healthcare and social assistance firms (index: 33.9) paired with positive employment growth. This suggests an underpenetrated market where demand may outpace current supply.

Industry Concentration

33.9

LQ: 0.97

Rank #84 of 248 metros

Wage Competitiveness

52.4

$63,489 avg wage

Growth Trend

↑ 64.9

Employment growth index

Rank #88 of 248 metros

Wage Pressure

42.9

YoY wage change index

2,834 Healthcare and Social Assistance Firms in Grand Rapids-Wyoming-Kentwood

2,834

Establishments

+5.6% YoY

82,391

Total Employment

+4.3% YoY

$63,489

Average Annual Wage

+3.5% YoY

0.97

Location Quotient

Below national avg

Within Michigan

#6 of 14

healthcare and social assistance metros in state

Michigan state rank

#46 of 51

for healthcare and social assistance entry risk

vs State Median

-5.3

better than median (46.0)

Grand Rapids-Wyoming-Kentwood vs Michigan Statewide

How this metro's healthcare and social assistance market compares to Michigan overall. The state ranks #46/51 for entry risk.

Measure	Grand Rapids-Wyoming-Kentwood	MI Statewide
Overall Score	40.7 Moderate	52.5 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#71 of 248 metros	#46 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Grand Rapids-Wyoming-Kentwood

Real Estate and Rental and Leasing 30.2 Accommodation and Food Services 35.3 Retail Trade 37.1 Finance and Insurance 47.8 Information 48.9 Other Services 52.8

Healthcare and Social Assistance in Other Michigan Metros

Niles 26.7 #13/248 Monroe 27.3 #17/248 Muskegon-Norton Shores 32.5 #31/248 Lansing-East Lansing 34.2 #36/248 Battle Creek 37.5 #59/248 Ann Arbor 42.4 #83/248 Midland 46.0 #105/248 Detroit-Warren-Dearborn 48.6 #125/248 Bay City 51.6 #147/248 Jackson 56.1 #185/248

+ 3 more metros. View all in Michigan →

Healthcare and Social Assistance Metros With Similar Conditions

Metros within 5 points of Grand Rapids-Wyoming-Kentwood's 40.7 score. Useful when comparing markets with comparable entry profiles.

Goldsboro, NC 41.0 #72/248 Las Cruces, NM 41.0 #73/248 Redding, CA 41.1 #74/248 Buffalo-Cheektowaga, NY 40.2 #70/248 Kankakee, IL 41.1 #75/248 Greensboro-High Point, NC 41.1 #76/248 Salt Lake City-Murray, UT 41.2 #77/248 Wilmington, NC 40.0 #69/248 Twin Falls, ID 41.3 #78/248 Beaumont-Port Arthur, TX 39.8 #68/248

Healthcare and Social Assistance in States Bordering Michigan

State-level entry risk for healthcare and social assistance in adjacent states. Use this to weigh cross-border options.

Indiana 31.2 #10/51 Ohio 40.2 #26/51 Wisconsin 43.4 #29/51

Browse Healthcare and Social Assistance in Other States

State-level entry risk reports for healthcare and social assistance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Grand Rapids-Wyoming-Kentwood's healthcare and social assistance sector, the wage competitiveness component (52.4) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Grand Rapids-Wyoming-Kentwood, MI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment