NAICS 44-45

Retail Trade in Pocatello, ID

Metro Market Score 53.0 (Challenging), ranked #176 of 378 metros. 344 establishments, 4,531 jobs.

Metro Market Assessment

Metro Market Score 53.0
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national retail trade average.

At #176 of 378 metros, Pocatello's retail trade sector scores 53.0 on the market index. Concentration (67.2), wage levels (18.8), and growth (40.2) all track close to the median. Local factors like lease costs and client access will matter more than macro signals.

Industry Concentration
67.2
LQ: 1.21
Rank #254 of 378 metros
Wage Competitiveness
18.8
$34,645 avg wage
Growth Trend
↓ 40.2
Employment growth index
Rank #227 of 378 metros
Wage Pressure
67.9
YoY wage change index

344 Retail Trade Firms in Pocatello

344
Establishments
+0.0% YoY
4,531
Total Employment
-0.8% YoY
$34,645
Average Annual Wage
+1.2% YoY
1.21
Location Quotient
Above national avg

Pocatello vs Idaho Statewide

How this metro's retail trade market compares to Idaho overall. The state ranks #12/51 for entry risk.

Measure Pocatello ID Statewide
Overall Score 53.0 Challenging 40.1 Moderate
Score Type Metro Market Score Entry Risk Score
Rank #176 of 378 metros #12 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Pocatello

Real Estate and Rental and Leasing 22.6 Administrative and Support Services 24.2 Other Services 26.0 Information 33.5 Construction 34.0 Finance and Insurance 35.8 Healthcare and Social Assistance 37.1 Accommodation and Food Services 59.7

Retail Trade in Other Idaho Metros

Idaho Falls 50.3 #144/378 Boise City 51.5 #156/378 Twin Falls 51.8 #162/378 Lewiston 52.5 #168/378 Coeur d'Alene 78.6 #373/378

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Pocatello's retail trade sector, the employment growth component (59.8) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.