NAICS 52

Finance and Insurance in Twin Falls, ID

Metro Market Score 28.7 (Favorable), ranked #37 of 331 metros. 194 establishments, 1,102 jobs.

Metro Market Score 28.7

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national finance and insurance average.

✓Favorable Market

Twin Falls has a relatively low concentration of finance and insurance firms (index: 32.9) paired with positive employment growth. This suggests an underpenetrated market where demand may outpace current supply.

Industry Concentration

32.9

LQ: 0.50

Rank #109 of 331 metros

Wage Competitiveness

10.0

$69,362 avg wage

Growth Trend

↑ 60.1

Employment growth index

Rank #133 of 331 metros

Wage Pressure

30.1

YoY wage change index

194 Finance and Insurance Firms in Twin Falls

194

Establishments

+100.0% YoY

1,102

Total Employment

+0.0% YoY

$69,362

Average Annual Wage

+0.0% YoY

0.50

Location Quotient

Below national avg

Within Idaho

#1 of 5

finance and insurance metros in state

Idaho state rank

#39 of 51

for finance and insurance entry risk

vs State Median

-15.8

better than median (44.5)

Twin Falls vs Idaho Statewide

How this metro's finance and insurance market compares to Idaho overall. The state ranks #39/51 for entry risk.

Measure	Twin Falls	ID Statewide
Overall Score	28.7 Favorable	56.2 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#37 of 331 metros	#39 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Twin Falls

Real Estate and Rental and Leasing 21.5 Administrative and Support Services 37.1 Construction 38.1 Other Services 40.0 Healthcare and Social Assistance 41.3 Accommodation and Food Services 43.4 Retail Trade 51.8

Finance and Insurance in Other Idaho Metros

Pocatello 35.8 #76/331 Lewiston 44.5 #145/331 Boise City 65.4 #271/331 Coeur d'Alene 67.9 #283/331

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Twin Falls's 28.7 score. Useful when comparing markets with comparable entry profiles.

El Centro, CA 28.6 #36/331 Fairbanks-College, AK 28.8 #38/331 Laredo, TX 28.6 #35/331 Huntington-Ashland, WV 28.8 #39/331 Lawrence, KS 29.0 #40/331 Anniston-Oxford, AL 29.0 #41/331 Kenosha, WI 29.0 #42/331 Gadsden, AL 29.2 #43/331 Eagle Pass, TX 28.1 #34/331 Morgantown, WV 28.0 #33/331

Finance and Insurance in States Bordering Idaho

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

Utah 51.9 #27/51 Washington 55.5 #37/51 Nevada 55.6 #38/51 Oregon 56.7 #41/51 Montana 59.0 #45/51 Wyoming 62.0 #47/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Twin Falls's finance and insurance sector, the employment growth component (39.9) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Twin Falls, ID MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment