NAICS 52

Finance and Insurance in Twin Falls, ID

Metro Market Score 28.7 (Favorable), ranked #37 of 331 metros. 194 establishments, 1,102 jobs.

Metro Market Assessment

Metro Market Score 28.7
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

Lower is better. Relative to national finance and insurance average.

Favorable Market

Twin Falls has a relatively low concentration of finance and insurance firms (index: 32.9) paired with positive employment growth. This suggests an underpenetrated market where demand may outpace current supply.

Industry Concentration
32.9
LQ: 0.50
Rank #109 of 331 metros
Wage Competitiveness
10.0
$69,362 avg wage
Growth Trend
60.1
Employment growth index
Rank #133 of 331 metros
Wage Pressure
30.1
YoY wage change index

194 Finance and Insurance Firms in Twin Falls

194
Establishments
+100.0% YoY
1,102
Total Employment
+0.0% YoY
$69,362
Average Annual Wage
+0.0% YoY
0.50
Location Quotient
Below national avg

Twin Falls vs Idaho Statewide

How this metro's finance and insurance market compares to Idaho overall. The state ranks #39/51 for entry risk.

Measure Twin Falls ID Statewide
Overall Score 28.7 Favorable 56.2 High
Score Type Metro Market Score Entry Risk Score
Rank #37 of 331 metros #39 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Twin Falls

Finance and Insurance in Other Idaho Metros

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Twin Falls's finance and insurance sector, the employment growth component (39.9) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.