NAICS 44-45

Retail Trade in Idaho Falls, ID

Metro Market Score 50.3 (Challenging), ranked #144 of 378 metros. 627 establishments, 9,366 jobs.

Metro Market Score 50.3

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national retail trade average.

⚡Rising Wages

Despite a mature retail trade presence (concentration: 54.5), Idaho Falls is still adding jobs in this sector. Growth trend sits at 70.6, and the overall 50.3 market score lands in the upper half. Established markets with growth are worth a closer look.

Industry Concentration

54.5

LQ: 1.16

Rank #206 of 378 metros

Wage Competitiveness

52.1

$37,774 avg wage

Growth Trend

↑ 70.6

Employment growth index

Rank #112 of 378 metros

Wage Pressure

74.1

YoY wage change index

627 Retail Trade Firms in Idaho Falls

627

Establishments

+4.3% YoY

9,366

Total Employment

+0.5% YoY

$37,774

Average Annual Wage

+2.4% YoY

1.16

Location Quotient

Above national avg

Within Idaho

#1 of 6

retail trade metros in state

Idaho state rank

#12 of 51

for retail trade entry risk

vs State Median

-2.3

better than median (52.5)

Idaho Falls vs Idaho Statewide

How this metro's retail trade market compares to Idaho overall. The state ranks #12/51 for entry risk.

Measure	Idaho Falls	ID Statewide
Overall Score	50.3 Challenging	40.1 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#144 of 378 metros	#12 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Idaho Falls

Other Services 19.9 Information 39.2 Construction 39.2 Accommodation and Food Services 41.2

Retail Trade in Other Idaho Metros

Boise City 51.5 #156/378 Twin Falls 51.8 #162/378 Lewiston 52.5 #168/378 Pocatello 53.0 #176/378 Coeur d'Alene 78.6 #373/378

Retail Trade Metros With Similar Conditions

Metros within 5 points of Idaho Falls's 50.3 score. Useful when comparing markets with comparable entry profiles.

Nashville-Davidson--Murfreesboro--Franklin, TN 50.3 #145/378 Charlotte-Concord-Gastonia, NC 50.4 #146/378 Enid, OK 50.1 #143/378 Panama City-Panama City Beach, FL 50.1 #142/378 Sherman-Denison, TX 50.5 #147/378 Midland, MI 50.1 #141/378 Amherst Town-Northampton, MA 50.5 #148/378 Charleston, WV 50.0 #140/378 Sebring, FL 50.6 #149/378 Bend, OR 50.0 #139/378

Retail Trade in States Bordering Idaho

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

Nevada 37.0 #3/51 Utah 40.3 #13/51 Washington 42.0 #20/51 Oregon 42.9 #24/51 Wyoming 44.9 #33/51 Montana 45.8 #34/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Idaho Falls's retail trade sector, the wage pressure component (74.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Idaho Falls, ID MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment