NAICS 44-45
Retail Trade in Idaho Falls, ID
Metro Market Score 50.3 (Challenging), ranked #144 of 378 metros. 627 establishments, 9,366 jobs.
Metro Market Assessment
Metro Market Score 50.3
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging
Lower is better. Relative to national retail trade average.
Rising Wages
Despite a mature retail trade presence (concentration: 54.5), Idaho Falls is still adding jobs in this sector. Growth trend sits at 70.6, and the overall 50.3 market score lands in the upper half. Established markets with growth are worth a closer look.
Industry Concentration
54.5
LQ: 1.16
Rank #206 of 378 metros
Wage Competitiveness
52.1
$37,774 avg wage
Growth Trend
↑ 70.6
Employment growth index
Rank #112 of 378 metros
Wage Pressure
74.1
YoY wage change index
627 Retail Trade Firms in Idaho Falls
627
Establishments
+4.3% YoY
9,366
Total Employment
+0.5% YoY
$37,774
Average Annual Wage
+2.4% YoY
1.16
Location Quotient
Above national avg
Idaho Falls vs Idaho Statewide
How this metro's retail trade market compares to Idaho overall. The state ranks #12/51 for entry risk.
| Measure | Idaho Falls | ID Statewide |
|---|---|---|
| Overall Score | 50.3 Challenging | 40.1 Moderate |
| Score Type | Metro Market Score | Entry Risk Score |
| Rank | #144 of 378 metros | #12 of 51 states |
Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.
Other Industries in Idaho Falls
Retail Trade in Other Idaho Metros
Data Sources
- Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Idaho Falls, ID MSA area.
Data period: 2024. Last updated: April 2026.