NAICS 53

Real Estate and Rental and Leasing in Twin Falls, ID

Metro Market Score 21.5 (Favorable), ranked #30 of 330 metros. 172 establishments, 412 jobs.

Metro Market Score 21.5

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

✓Favorable Market

Real Estate and Rental and Leasing wages in Twin Falls run well below the metro average (competitiveness index: 0.3), and year-over-year wage pressure is low at 12.3. For labor-intensive operations, this cost advantage could improve unit economics significantly.

Industry Concentration

10.3

LQ: 0.49

Rank #34 of 330 metros

Wage Competitiveness

0.3

$35,447 avg wage

Growth Trend

45.5

Employment growth index

Rank #181 of 330 metros

Wage Pressure

12.3

YoY wage change index

172 Real Estate and Rental and Leasing Firms in Twin Falls

172

Establishments

+100.0% YoY

412

Total Employment

+0.0% YoY

$35,447

Average Annual Wage

+0.0% YoY

0.49

Location Quotient

Below national avg

Within Idaho

#2 of 5

real estate and rental and leasing metros in state

Idaho state rank

#32 of 51

for real estate and rental and leasing entry risk

vs State Median

-1.1

better than median (22.6)

Twin Falls vs Idaho Statewide

How this metro's real estate and rental and leasing market compares to Idaho overall. The state ranks #32/51 for entry risk.

Measure	Twin Falls	ID Statewide
Overall Score	21.5 Favorable	43.4 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#30 of 330 metros	#32 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Twin Falls

Finance and Insurance 28.7 Administrative and Support Services 37.1 Construction 38.1 Other Services 40.0 Healthcare and Social Assistance 41.3 Accommodation and Food Services 43.4 Retail Trade 51.8

Real Estate and Rental and Leasing in Other Idaho Metros

Lewiston 20.8 #27/330 Pocatello 22.6 #34/330 Coeur d'Alene 39.0 #131/330 Boise City 60.6 #279/330

Real Estate and Rental and Leasing Metros With Similar Conditions

Metros within 5 points of Twin Falls's 21.5 score. Useful when comparing markets with comparable entry profiles.

Elkhart-Goshen, IN 21.4 #29/330 Eagle Pass, TX 21.1 #28/330 Johnstown, PA 22.0 #31/330 Lewiston, ID 20.8 #27/330 Glens Falls, NY 22.3 #32/330 Kokomo, IN 20.5 #26/330 Monroe, LA 20.5 #25/330 El Centro, CA 22.5 #33/330 Pocatello, ID 22.6 #34/330 Sebring, FL 22.7 #35/330

Real Estate and Rental and Leasing in States Bordering Idaho

State-level entry risk for real estate and rental and leasing in adjacent states. Use this to weigh cross-border options.

Montana 37.5 #20/51 Oregon 44.8 #35/51 Utah 46.6 #38/51 Washington 48.0 #40/51 Wyoming 49.6 #41/51 Nevada 61.9 #51/51

Browse Real Estate and Rental and Leasing in Other States

State-level entry risk reports for real estate and rental and leasing across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Twin Falls's real estate and rental and leasing sector, the employment growth component (54.5) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Twin Falls, ID MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment