NAICS 52

Finance and Insurance in Jacksonville, FL

Metro Market Score 68.6 (Difficult), ranked #286 of 331 metros. 2,689 establishments, 52,145 jobs.

Metro Market Assessment

Metro Market Score 68.6
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Difficult

ⓘ Lower is better. Relative to national finance and insurance average.

🏭Industry Hub💰High-Cost Market

With a 1.70 location quotient, Jacksonville has an outsized finance and insurance presence relative to its population. That concentration (index: 98.2) creates a mature local market where supplier networks are established but differentiation matters more.

Industry Concentration
98.2
LQ: 1.70
Rank #325 of 331 metros
Wage Competitiveness
79.5
$107,295 avg wage
Growth Trend
48.0
Employment growth index
Rank #173 of 331 metros
Wage Pressure
42.9
YoY wage change index

2,689 Finance and Insurance Firms in Jacksonville

2,689
Establishments
+1.1% YoY
52,145
Total Employment
-0.9% YoY
$107,295
Average Annual Wage
+5.0% YoY
1.70
Location Quotient
Above national avg

Jacksonville vs Florida Statewide

How this metro's finance and insurance market compares to Florida overall. The state ranks #46/51 for entry risk.

Measure Jacksonville FL Statewide
Overall Score 68.6 Difficult 61.9 High
Score Type Metro Market Score Entry Risk Score
Rank #286 of 331 metros #46 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Jacksonville

Retail Trade 48.1 Construction 49.2 Real Estate and Rental and Leasing 53.6 Other Services 60.0 Accommodation and Food Services 60.2 Information 61.7 Healthcare and Social Assistance 66.8

Finance and Insurance in Other Florida Metros

Ocala 27.9 #32/331 Punta Gorda 34.3 #72/331 Gainesville 38.7 #94/331 Homosassa Springs 39.0 #96/331 Deltona-Daytona Beach-Ormond Beach 39.8 #103/331 Palm Bay-Melbourne-Titusville 41.4 #112/331 Sebring 41.8 #117/331 Cape Coral-Fort Myers 45.6 #150/331 Tallahassee 49.3 #166/331 Port St. Lucie 50.7 #180/331

+ 11 more metros. View all in Florida →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Jacksonville's finance and insurance sector, the industry concentration component (98.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.