NAICS 44-45

Retail Trade in Springfield, MO

Metro Market Score 48.1 (Challenging), ranked #112 of 378 metros. 1,672 establishments, 26,961 jobs.

Metro Market Score 48.1

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national retail trade average.

📈Rapid Growth⚡Rising Wages

Employment in Springfield's retail trade sector grew faster than most metros last year, pushing its growth trend index to 89.2. Combined with a 48.1 market score, this metro sits in the upper half for overall conditions.

Industry Concentration

71.7

LQ: 1.23

Rank #271 of 378 metros

Wage Competitiveness

48.9

$37,489 avg wage

Growth Trend

↑ 89.2

Employment growth index

Rank #42 of 378 metros

Wage Pressure

73.6

YoY wage change index

1,672 Retail Trade Firms in Springfield

1,672

Establishments

-0.7% YoY

26,961

Total Employment

+2.3% YoY

$37,489

Average Annual Wage

+2.3% YoY

1.23

Location Quotient

Above national avg

Within Missouri

#5 of 8

retail trade metros in state

Missouri state rank

#42 of 51

for retail trade entry risk

vs State Median

0.0

matches median (48.1)

Springfield vs Missouri Statewide

How this metro's retail trade market compares to Missouri overall. The state ranks #42/51 for entry risk.

Measure	Springfield	MO Statewide
Overall Score	48.1 Challenging	50.6 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#112 of 378 metros	#42 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Springfield

Real Estate and Rental and Leasing 40.3 Construction 40.6 Other Services 41.5 Finance and Insurance 58.8

Retail Trade in Other Missouri Metros

Columbia 32.6 #13/378 Joplin 37.4 #34/378 St. Joseph 41.3 #54/378 St. Louis 47.5 #105/378 Kansas City 48.9 #120/378 Jefferson City 51.7 #159/378 Cape Girardeau 66.9 #320/378

Retail Trade Metros With Similar Conditions

Metros within 5 points of Springfield's 48.1 score. Useful when comparing markets with comparable entry profiles.

Elkhart-Goshen, IN 48.1 #111/378 Jacksonville, FL 48.1 #110/378 Lima, OH 48.2 #113/378 Greeley, CO 48.0 #109/378 Corpus Christi, TX 47.9 #108/378 Oshkosh-Neenah, WI 47.9 #107/378 Springfield, OH 48.5 #114/378 Wichita, KS 48.5 #115/378 Palm Bay-Melbourne-Titusville, FL 47.7 #106/378 Clarksville, TN 48.6 #116/378

Retail Trade in States Bordering Missouri

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

Nebraska 35.9 #2/51 Kansas 40.4 #14/51 Iowa 40.8 #16/51 Tennessee 42.8 #22/51 Oklahoma 46.3 #35/51 Kentucky 46.4 #36/51 Illinois 48.1 #39/51 Arkansas 51.8 #44/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Springfield's retail trade sector, the industry concentration component (71.7) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Springfield, MO MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment