NAICS 44-45

Retail Trade in Springfield, MO

Metro Market Score 48.1 (Challenging), ranked #112 of 378 metros. 1,672 establishments, 26,961 jobs.

Metro Market Assessment

Metro Market Score 48.1
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national retail trade average.

📈Rapid Growth⚡Rising Wages

Employment in Springfield's retail trade sector grew faster than most metros last year, pushing its growth trend index to 89.2. Combined with a 48.1 market score, this metro sits in the upper half for overall conditions.

Industry Concentration
71.7
LQ: 1.23
Rank #271 of 378 metros
Wage Competitiveness
48.9
$37,489 avg wage
Growth Trend
↑ 89.2
Employment growth index
Rank #42 of 378 metros
Wage Pressure
73.6
YoY wage change index

1,672 Retail Trade Firms in Springfield

1,672
Establishments
-0.7% YoY
26,961
Total Employment
+2.3% YoY
$37,489
Average Annual Wage
+2.3% YoY
1.23
Location Quotient
Above national avg

Springfield vs Missouri Statewide

How this metro's retail trade market compares to Missouri overall. The state ranks #42/51 for entry risk.

Measure Springfield MO Statewide
Overall Score 48.1 Challenging 50.6 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #112 of 378 metros #42 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Springfield

Real Estate and Rental and Leasing 40.3 Construction 40.6 Other Services 41.5 Finance and Insurance 58.8

Retail Trade in Other Missouri Metros

Columbia 32.6 #13/378 Joplin 37.4 #34/378 St. Joseph 41.3 #54/378 St. Louis 47.5 #105/378 Kansas City 48.9 #120/378 Jefferson City 51.7 #159/378 Cape Girardeau 66.9 #320/378

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Springfield's retail trade sector, the industry concentration component (71.7) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.