NAICS 51

Information in Midland, MI

Metro Market Score 22.9 (Favorable), ranked #31 of 294 metros. 98 establishments, 207 jobs.

Metro Market Score 22.9

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national information average.

✓Favorable Market

Few information firms have established themselves in Midland yet. The concentration index of 18.0 is well below the metro median, while employment growth is positive (trend: 51.7). That combination points to a market still building out.

Industry Concentration

18.0

LQ: 0.29

Rank #53 of 294 metros

Wage Competitiveness

1.0

$41,522 avg wage

Growth Trend

51.7

Employment growth index

Rank #143 of 294 metros

Wage Pressure

18.2

YoY wage change index

98 Information Firms in Midland

Establishments

-32.4% YoY

207

Total Employment

-2.4% YoY

$41,522

Average Annual Wage

+0.9% YoY

0.29

Location Quotient

Below national avg

Within Michigan

#4 of 15

information metros in state

Michigan state rank

#32 of 51

for information entry risk

vs State Median

-14.0

better than median (36.9)

Midland vs Michigan Statewide

How this metro's information market compares to Michigan overall. The state ranks #32/51 for entry risk.

Measure	Midland	MI Statewide
Overall Score	22.9 Favorable	47.2 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#31 of 294 metros	#32 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Midland

Accommodation and Food Services 25.8 Other Services 39.0 Finance and Insurance 41.6 Healthcare and Social Assistance 46.0 Real Estate and Rental and Leasing 49.3 Retail Trade 50.1 Professional, Scientific, and Technical Services 52.3 Construction 55.1 Administrative and Support Services 74.6

Information in Other Michigan Metros

Battle Creek 9.4 #1/294 Monroe 15.5 #9/294 Niles 20.3 #22/294 Jackson 26.9 #44/294 Flint 31.9 #72/294 Bay City 36.2 #91/294 Traverse City 36.9 #95/294 Muskegon-Norton Shores 38.8 #106/294 Kalamazoo-Portage 43.7 #143/294 Grand Rapids-Wyoming-Kentwood 48.9 #184/294

+ 4 more metros. View all in Michigan →

Information Metros With Similar Conditions

Metros within 5 points of Midland's 22.9 score. Useful when comparing markets with comparable entry profiles.

Punta Gorda, FL 22.9 #30/294 Hammond, LA 22.8 #29/294 Carson City, NV 23.3 #32/294 Hot Springs, AR 22.1 #28/294 Farmington, NM 22.1 #27/294 Sandusky, OH 22.0 #26/294 McAllen-Edinburg-Mission, TX 24.0 #33/294 Logan, UT 24.3 #34/294 Sherman-Denison, TX 24.7 #35/294 Prescott Valley-Prescott, AZ 24.8 #36/294

Information in States Bordering Michigan

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Wisconsin 38.1 #14/51 Indiana 40.2 #19/51 Ohio 44.4 #26/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Midland's information sector, the employment growth component (48.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Midland, MI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment