NAICS 44-45

Retail Trade in Enid, OK

Metro Market Score 50.1 (Challenging), ranked #143 of 378 metros. 250 establishments, 3,018 jobs.

Metro Market Score 50.1

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national retail trade average.

Enid pairs above-average retail trade concentration (81.2) with positive employment growth (trend: 56.6). The market is competitive but still expanding, leaving room for well-positioned new entrants.

Industry Concentration

81.2

LQ: 1.30

Rank #307 of 378 metros

Wage Competitiveness

18.0

$34,600 avg wage

Growth Trend

↑ 56.6

Employment growth index

Rank #165 of 378 metros

Wage Pressure

61.7

YoY wage change index

250 Retail Trade Firms in Enid

250

Establishments

+100.0% YoY

3,018

Total Employment

+0.0% YoY

$34,600

Average Annual Wage

+0.0% YoY

1.30

Location Quotient

Above national avg

Within Oklahoma

#2 of 4

retail trade metros in state

Oklahoma state rank

#35 of 51

for retail trade entry risk

vs State Median

-0.8

better than median (51.0)

Enid vs Oklahoma Statewide

How this metro's retail trade market compares to Oklahoma overall. The state ranks #35/51 for entry risk.

Measure	Enid	OK Statewide
Overall Score	50.1 Challenging	46.3 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#143 of 378 metros	#35 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Enid

Information 25.9 Construction 34.1 Real Estate and Rental and Leasing 34.2 Accommodation and Food Services 42.1 Finance and Insurance 42.6 Healthcare and Social Assistance 43.0 Other Services 43.1 Professional, Scientific, and Technical Services 46.0 Administrative and Support Services 59.9

Retail Trade in Other Oklahoma Metros

Oklahoma City 46.1 #91/378 Tulsa 51.0 #151/378 Lawton 56.0 #208/378

Retail Trade Metros With Similar Conditions

Metros within 5 points of Enid's 50.1 score. Useful when comparing markets with comparable entry profiles.

Panama City-Panama City Beach, FL 50.1 #142/378 Midland, MI 50.1 #141/378 Charleston, WV 50.0 #140/378 Idaho Falls, ID 50.3 #144/378 Nashville-Davidson--Murfreesboro--Franklin, TN 50.3 #145/378 Bend, OR 50.0 #139/378 Yuma, AZ 50.0 #138/378 Charlotte-Concord-Gastonia, NC 50.4 #146/378 Montgomery, AL 49.9 #137/378 Sherman-Denison, TX 50.5 #147/378

Retail Trade in States Bordering Oklahoma

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

New Mexico 39.9 #11/51 Kansas 40.4 #14/51 Texas 41.6 #17/51 Colorado 42.9 #23/51 Missouri 50.6 #42/51 Arkansas 51.8 #44/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Enid's retail trade sector, the industry concentration component (81.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Enid, OK MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment