NAICS 44-45

Retail Trade in Enid, OK

Metro Market Score 50.1 (Challenging), ranked #143 of 378 metros. 250 establishments, 3,018 jobs.

Metro Market Assessment

Metro Market Score 50.1
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national retail trade average.

Enid pairs above-average retail trade concentration (81.2) with positive employment growth (trend: 56.6). The market is competitive but still expanding, leaving room for well-positioned new entrants.

Industry Concentration
81.2
LQ: 1.30
Rank #307 of 378 metros
Wage Competitiveness
18.0
$34,600 avg wage
Growth Trend
↑ 56.6
Employment growth index
Rank #165 of 378 metros
Wage Pressure
61.7
YoY wage change index

250 Retail Trade Firms in Enid

250
Establishments
+100.0% YoY
3,018
Total Employment
+0.0% YoY
$34,600
Average Annual Wage
+0.0% YoY
1.30
Location Quotient
Above national avg

Enid vs Oklahoma Statewide

How this metro's retail trade market compares to Oklahoma overall. The state ranks #35/51 for entry risk.

Measure Enid OK Statewide
Overall Score 50.1 Challenging 46.3 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #143 of 378 metros #35 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Enid

Information 25.9 Construction 34.1 Real Estate and Rental and Leasing 34.2 Accommodation and Food Services 42.1 Finance and Insurance 42.6 Healthcare and Social Assistance 43.0 Other Services 43.1 Professional, Scientific, and Technical Services 46.0 Administrative and Support Services 59.9

Retail Trade in Other Oklahoma Metros

Oklahoma City 46.1 #91/378 Tulsa 51.0 #151/378 Lawton 56.0 #208/378

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Enid's retail trade sector, the industry concentration component (81.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.