NAICS 52

Finance and Insurance in Midland, MI

Metro Market Score 41.6 (Moderate), ranked #113 of 331 metros. 76 establishments, 641 jobs.

Metro Market Assessment

Metro Market Score 41.6
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national finance and insurance average.

🌱Emerging Market

Few finance and insurance firms have established themselves in Midland yet. The concentration index of 14.8 is well below the metro median, while employment growth is positive (trend: 63.8). That combination points to a market still building out.

Industry Concentration
14.8
LQ: 0.41
Rank #49 of 331 metros
Wage Competitiveness
64.0
$94,682 avg wage
Growth Trend
↑ 63.8
Employment growth index
Rank #121 of 331 metros
Wage Pressure
55.3
YoY wage change index

76 Finance and Insurance Firms in Midland

76
Establishments
-8.4% YoY
641
Total Employment
+0.3% YoY
$94,682
Average Annual Wage
+9.8% YoY
0.41
Location Quotient
Below national avg

Midland vs Michigan Statewide

How this metro's finance and insurance market compares to Michigan overall. The state ranks #23/51 for entry risk.

Measure Midland MI Statewide
Overall Score 41.6 Moderate 49.8 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #113 of 331 metros #23 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Midland

Information 22.9 Accommodation and Food Services 25.8 Other Services 39.0 Healthcare and Social Assistance 46.0 Real Estate and Rental and Leasing 49.3 Retail Trade 50.1 Professional, Scientific, and Technical Services 52.3 Construction 55.1 Administrative and Support Services 74.6

Finance and Insurance in Other Michigan Metros

Monroe 17.3 #2/331 Muskegon-Norton Shores 19.4 #8/331 Battle Creek 24.2 #18/331 Bay City 31.5 #57/331 Jackson 42.4 #122/331 Niles 44.1 #138/331 Grand Rapids-Wyoming-Kentwood 47.8 #158/331 Lansing-East Lansing 50.5 #176/331 Ann Arbor 52.0 #188/331 Saginaw 53.3 #200/331

+ 4 more metros. View all in Michigan →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Midland's finance and insurance sector, the wage competitiveness component (64.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.