NAICS 44-45

Retail Trade in Bend, OR

Metro Market Score 50.0 (Challenging), ranked #139 of 378 metros. 1,024 establishments, 13,050 jobs.

Metro Market Score 50.0

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national retail trade average.

💰High-Cost Market📈Rapid Growth

Employment in Bend's retail trade sector grew faster than most metros last year, pushing its growth trend index to 97.6. Combined with a 50.0 market score, this metro sits in the upper half for overall conditions.

Industry Concentration

64.5

LQ: 1.21

Rank #244 of 378 metros

Wage Competitiveness

82.3

$42,093 avg wage

Growth Trend

↑ 97.6

Employment growth index

Rank #10 of 378 metros

Wage Pressure

62.7

YoY wage change index

1,024 Retail Trade Firms in Bend

1,024

Establishments

+11.3% YoY

13,050

Total Employment

+10.0% YoY

$42,093

Average Annual Wage

+0.2% YoY

1.21

Location Quotient

Above national avg

Within Oregon

#1 of 8

retail trade metros in state

Oregon state rank

#24 of 51

for retail trade entry risk

vs State Median

-13.6

better than median (63.6)

Bend vs Oregon Statewide

How this metro's retail trade market compares to Oregon overall. The state ranks #24/51 for entry risk.

Measure	Bend	OR Statewide
Overall Score	50.0 Challenging	42.9 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#139 of 378 metros	#24 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Bend

Real Estate and Rental and Leasing 37.8 Administrative and Support Services 39.6 Finance and Insurance 44.4 Other Services 46.1 Construction 47.8 Healthcare and Social Assistance 50.5 Accommodation and Food Services 58.8 Information 68.5

Retail Trade in Other Oregon Metros

Corvallis 52.9 #174/378 Salem 56.8 #220/378 Albany 60.5 #261/378 Portland-Vancouver-Hillsboro 63.6 #296/378 Grants Pass 71.9 #349/378 Eugene-Springfield 75.4 #367/378 Medford 78.9 #374/378

Retail Trade Metros With Similar Conditions

Metros within 5 points of Bend's 50.0 score. Useful when comparing markets with comparable entry profiles.

Yuma, AZ 50.0 #138/378 Charleston, WV 50.0 #140/378 Montgomery, AL 49.9 #137/378 Midland, MI 50.1 #141/378 Odessa, TX 49.8 #135/378 York-Hanover, PA 49.8 #136/378 Panama City-Panama City Beach, FL 50.1 #142/378 Atlantic City-Hammonton, NJ 49.8 #134/378 Cincinnati, OH 49.8 #133/378 Enid, OK 50.1 #143/378

Retail Trade in States Bordering Oregon

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

Nevada 37.0 #3/51 Idaho 40.1 #12/51 Washington 42.0 #20/51 California 44.0 #28/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Bend's retail trade sector, the wage competitiveness component (82.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Bend, OR MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment