NAICS 72

Accommodation and Food Services in Pocatello, ID

Metro Market Score 59.7 (Challenging), ranked #181 of 298 metros. 260 establishments, 3,935 jobs.

Metro Market Score 59.7

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national accommodation and food services average.

Pocatello's accommodation and food services sector saw employment decline over the past year (growth trend: 6.7). That contraction, combined with a 59.7 market score, puts this metro in the lower half for market conditions. Understand why the local market is shrinking before committing.

Industry Concentration

70.8

LQ: 1.15

Rank #211 of 298 metros

Wage Competitiveness

1.7

$19,410 avg wage

Growth Trend

↓ 6.7

Employment growth index

Rank #279 of 298 metros

Wage Pressure

67.9

YoY wage change index

260 Accommodation and Food Services Firms in Pocatello

260

Establishments

+3.2% YoY

3,935

Total Employment

-4.5% YoY

$19,410

Average Annual Wage

+2.5% YoY

1.15

Location Quotient

Above national avg

Within Idaho

#5 of 6

accommodation and food services metros in state

Idaho state rank

#4 of 51

for accommodation and food services entry risk

vs State Median

+1.0

worse than median (58.7)

Pocatello vs Idaho Statewide

How this metro's accommodation and food services market compares to Idaho overall. The state ranks #4/51 for entry risk.

Measure	Pocatello	ID Statewide
Overall Score	59.7 Challenging	26.2 Low
Score Type	Metro Market Score	Entry Risk Score
Rank	#181 of 298 metros	#4 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Pocatello

Real Estate and Rental and Leasing 22.6 Administrative and Support Services 24.2 Other Services 26.0 Information 33.5 Construction 34.0 Finance and Insurance 35.8 Healthcare and Social Assistance 37.1 Retail Trade 53.0

Accommodation and Food Services in Other Idaho Metros

Idaho Falls 41.2 #55/298 Twin Falls 43.4 #69/298 Boise City 50.1 #115/298 Lewiston 58.7 #174/298 Coeur d'Alene 68.8 #252/298

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of Pocatello's 59.7 score. Useful when comparing markets with comparable entry profiles.

Elmira, NY 59.7 #182/298 Fort Smith, AR 59.5 #180/298 Bloomington, IN 59.9 #183/298 Jacksonville, NC 59.4 #179/298 Fayetteville, NC 60.0 #184/298 Harrisonburg, VA 60.1 #185/298 Ann Arbor, MI 59.3 #178/298 Evansville, IN 60.2 #186/298 Cape Coral-Fort Myers, FL 60.2 #187/298 Jacksonville, FL 60.2 #188/298

Accommodation and Food Services in States Bordering Idaho

State-level entry risk for accommodation and food services in adjacent states. Use this to weigh cross-border options.

Utah 36.5 #22/51 Oregon 42.8 #32/51 Washington 42.9 #33/51 Montana 46.1 #39/51 Wyoming 55.0 #45/51 Nevada 64.0 #49/51

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Pocatello's accommodation and food services sector, the employment growth component (93.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Pocatello, ID MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment