NAICS 72

Accommodation and Food Services in Pocatello, ID

Metro Market Score 59.7 (Challenging), ranked #181 of 298 metros. 260 establishments, 3,935 jobs.

Metro Market Assessment

Metro Market Score 59.7
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Challenging

ⓘ Lower is better. Relative to national accommodation and food services average.

Pocatello's accommodation and food services sector saw employment decline over the past year (growth trend: 6.7). That contraction, combined with a 59.7 market score, puts this metro in the lower half for market conditions. Understand why the local market is shrinking before committing.

Industry Concentration
70.8
LQ: 1.15
Rank #211 of 298 metros
Wage Competitiveness
1.7
$19,410 avg wage
Growth Trend
↓ 6.7
Employment growth index
Rank #279 of 298 metros
Wage Pressure
67.9
YoY wage change index

260 Accommodation and Food Services Firms in Pocatello

260
Establishments
+3.2% YoY
3,935
Total Employment
-4.5% YoY
$19,410
Average Annual Wage
+2.5% YoY
1.15
Location Quotient
Above national avg

Pocatello vs Idaho Statewide

How this metro's accommodation and food services market compares to Idaho overall. The state ranks #4/51 for entry risk.

Measure Pocatello ID Statewide
Overall Score 59.7 Challenging 26.2 Low
Score Type Metro Market Score Entry Risk Score
Rank #181 of 298 metros #4 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Pocatello

Real Estate and Rental and Leasing 22.6 Administrative and Support Services 24.2 Other Services 26.0 Information 33.5 Construction 34.0 Finance and Insurance 35.8 Healthcare and Social Assistance 37.1 Retail Trade 53.0

Accommodation and Food Services in Other Idaho Metros

Idaho Falls 41.2 #55/298 Twin Falls 43.4 #69/298 Boise City 50.1 #115/298 Lewiston 58.7 #174/298 Coeur d'Alene 68.8 #252/298

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Pocatello's accommodation and food services sector, the employment growth component (93.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.