NAICS 51

Information in Pocatello, ID

Metro Market Score 33.5 (Favorable), ranked #78 of 294 metros. 39 establishments, 152 jobs.

Metro Market Score 33.5

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national information average.

Labor costs are a clear advantage in Pocatello's information sector. The wage competitiveness index of 1.4 puts it among the lowest-cost metros, and wage pressure at 20.9 suggests that gap is holding steady.

Industry Concentration

7.8

LQ: 0.22

Rank #23 of 294 metros

Wage Competitiveness

1.4

$44,447 avg wage

Growth Trend

↓ 9.9

Employment growth index

Rank #266 of 294 metros

Wage Pressure

20.9

YoY wage change index

39 Information Firms in Pocatello

Establishments

+8.3% YoY

152

Total Employment

-12.1% YoY

$44,447

Average Annual Wage

+3.9% YoY

0.22

Location Quotient

Below national avg

Within Idaho

#1 of 5

information metros in state

Idaho state rank

#24 of 51

for information entry risk

vs State Median

-6.7

better than median (40.2)

Pocatello vs Idaho Statewide

How this metro's information market compares to Idaho overall. The state ranks #24/51 for entry risk.

Measure	Pocatello	ID Statewide
Overall Score	33.5 Favorable	43.8 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#78 of 294 metros	#24 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Pocatello

Real Estate and Rental and Leasing 22.6 Administrative and Support Services 24.2 Other Services 26.0 Construction 34.0 Finance and Insurance 35.8 Healthcare and Social Assistance 37.1 Retail Trade 53.0 Accommodation and Food Services 59.7

Information in Other Idaho Metros

Idaho Falls 39.2 #108/294 Lewiston 40.2 #118/294 Boise City 47.8 #176/294 Coeur d'Alene 50.4 #193/294

Information Metros With Similar Conditions

Metros within 5 points of Pocatello's 33.5 score. Useful when comparing markets with comparable entry profiles.

York-Hanover, PA 33.4 #77/294 Modesto, CA 33.7 #79/294 Kankakee, IL 33.1 #76/294 Naples-Marco Island, FL 34.5 #80/294 Winston-Salem, NC 34.6 #81/294 Salinas, CA 32.5 #75/294 Erie, PA 32.4 #74/294 Michigan City-La Porte, IN 32.3 #73/294 Grants Pass, OR 34.8 #82/294 Daphne-Fairhope-Foley, AL 35.0 #83/294

Information in States Bordering Idaho

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Montana 33.2 #7/51 Wyoming 42.2 #21/51 Utah 47.4 #33/51 Oregon 52.0 #45/51 Washington 55.7 #49/51 Nevada 56.3 #50/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Pocatello's information sector, the employment growth component (90.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Pocatello, ID MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment