NAICS 51

Information in Pocatello, ID

Metro Market Score 33.5 (Favorable), ranked #78 of 294 metros. 39 establishments, 152 jobs.

Metro Market Assessment

Metro Market Score 33.5
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national information average.

Labor costs are a clear advantage in Pocatello's information sector. The wage competitiveness index of 1.4 puts it among the lowest-cost metros, and wage pressure at 20.9 suggests that gap is holding steady.

Industry Concentration
7.8
LQ: 0.22
Rank #23 of 294 metros
Wage Competitiveness
1.4
$44,447 avg wage
Growth Trend
↓ 9.9
Employment growth index
Rank #266 of 294 metros
Wage Pressure
20.9
YoY wage change index

39 Information Firms in Pocatello

39
Establishments
+8.3% YoY
152
Total Employment
-12.1% YoY
$44,447
Average Annual Wage
+3.9% YoY
0.22
Location Quotient
Below national avg

Pocatello vs Idaho Statewide

How this metro's information market compares to Idaho overall. The state ranks #24/51 for entry risk.

Measure Pocatello ID Statewide
Overall Score 33.5 Favorable 43.8 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #78 of 294 metros #24 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Pocatello

Real Estate and Rental and Leasing 22.6 Administrative and Support Services 24.2 Other Services 26.0 Construction 34.0 Finance and Insurance 35.8 Healthcare and Social Assistance 37.1 Retail Trade 53.0 Accommodation and Food Services 59.7

Information in Other Idaho Metros

Idaho Falls 39.2 #108/294 Lewiston 40.2 #118/294 Boise City 47.8 #176/294 Coeur d'Alene 50.4 #193/294

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Pocatello's information sector, the employment growth component (90.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.