NAICS 52

Finance and Insurance in Pocatello, ID

Metro Market Score 35.8 (Moderate), ranked #76 of 331 metros. 188 establishments, 1,049 jobs.

Metro Market Assessment

Metro Market Score 35.8
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national finance and insurance average.

📈Rapid Growth

Employment in Pocatello's finance and insurance sector grew faster than most metros last year, pushing its growth trend index to 77.0. Combined with a 35.8 market score, this metro sits in the top quartile for overall conditions.

Industry Concentration
62.2
LQ: 0.69
Rank #206 of 331 metros
Wage Competitiveness
15.7
$71,811 avg wage
Growth Trend
↑ 77.0
Employment growth index
Rank #77 of 331 metros
Wage Pressure
47.3
YoY wage change index

188 Finance and Insurance Firms in Pocatello

188
Establishments
+4.4% YoY
1,049
Total Employment
+1.7% YoY
$71,811
Average Annual Wage
+6.7% YoY
0.69
Location Quotient
Below national avg

Pocatello vs Idaho Statewide

How this metro's finance and insurance market compares to Idaho overall. The state ranks #39/51 for entry risk.

Measure Pocatello ID Statewide
Overall Score 35.8 Moderate 56.2 High
Score Type Metro Market Score Entry Risk Score
Rank #76 of 331 metros #39 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Pocatello

Real Estate and Rental and Leasing 22.6 Administrative and Support Services 24.2 Other Services 26.0 Information 33.5 Construction 34.0 Healthcare and Social Assistance 37.1 Retail Trade 53.0 Accommodation and Food Services 59.7

Finance and Insurance in Other Idaho Metros

Twin Falls 28.7 #37/331 Lewiston 44.5 #145/331 Boise City 65.4 #271/331 Coeur d'Alene 67.9 #283/331

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Pocatello's finance and insurance sector, the industry concentration component (62.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.