NAICS 52

Finance and Insurance in Pocatello, ID

Metro Market Score 35.8 (Moderate), ranked #76 of 331 metros. 188 establishments, 1,049 jobs.

Metro Market Score 35.8

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national finance and insurance average.

📈Rapid Growth

Employment in Pocatello's finance and insurance sector grew faster than most metros last year, pushing its growth trend index to 77.0. Combined with a 35.8 market score, this metro sits in the top quartile for overall conditions.

Industry Concentration

62.2

LQ: 0.69

Rank #206 of 331 metros

Wage Competitiveness

15.7

$71,811 avg wage

Growth Trend

↑ 77.0

Employment growth index

Rank #77 of 331 metros

Wage Pressure

47.3

YoY wage change index

188 Finance and Insurance Firms in Pocatello

188

Establishments

+4.4% YoY

1,049

Total Employment

+1.7% YoY

$71,811

Average Annual Wage

+6.7% YoY

0.69

Location Quotient

Below national avg

Within Idaho

#2 of 5

finance and insurance metros in state

Idaho state rank

#39 of 51

for finance and insurance entry risk

vs State Median

-8.7

better than median (44.5)

Pocatello vs Idaho Statewide

How this metro's finance and insurance market compares to Idaho overall. The state ranks #39/51 for entry risk.

Measure	Pocatello	ID Statewide
Overall Score	35.8 Moderate	56.2 High
Score Type	Metro Market Score	Entry Risk Score
Rank	#76 of 331 metros	#39 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Pocatello

Real Estate and Rental and Leasing 22.6 Administrative and Support Services 24.2 Other Services 26.0 Information 33.5 Construction 34.0 Healthcare and Social Assistance 37.1 Retail Trade 53.0 Accommodation and Food Services 59.7

Finance and Insurance in Other Idaho Metros

Twin Falls 28.7 #37/331 Lewiston 44.5 #145/331 Boise City 65.4 #271/331 Coeur d'Alene 67.9 #283/331

Finance and Insurance Metros With Similar Conditions

Metros within 5 points of Pocatello's 35.8 score. Useful when comparing markets with comparable entry profiles.

Norwich-New London-Willimantic, CT 35.9 #77/331 Beaumont-Port Arthur, TX 36.1 #78/331 Dalton, GA 35.4 #75/331 Carson City, NV 36.3 #79/331 Mount Vernon-Anacortes, WA 36.7 #80/331 Lexington Park, MD 36.7 #81/331 Las Cruces, NM 34.7 #74/331 Yuma, AZ 36.9 #82/331 Staunton-Stuarts Draft, VA 37.1 #83/331 Albany, OR 37.1 #84/331

Finance and Insurance in States Bordering Idaho

State-level entry risk for finance and insurance in adjacent states. Use this to weigh cross-border options.

Utah 51.9 #27/51 Washington 55.5 #37/51 Nevada 55.6 #38/51 Oregon 56.7 #41/51 Montana 59.0 #45/51 Wyoming 62.0 #47/51

Browse Finance and Insurance in Other States

State-level entry risk reports for finance and insurance across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Pocatello's finance and insurance sector, the industry concentration component (62.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Pocatello, ID MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment