NAICS 53

Real Estate and Rental and Leasing in Pocatello, ID

Metro Market Score 22.6 (Favorable), ranked #34 of 330 metros. 148 establishments, 333 jobs.

Metro Market Assessment

Metro Market Score 22.6
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Favorable

ⓘ Lower is better. Relative to national real estate and rental and leasing average.

✓Favorable Market

Few real estate and rental and leasing firms have established themselves in Pocatello yet. The concentration index of 20.6 is well below the metro median, while employment growth is positive (trend: 53.9). That combination points to a market still building out.

Industry Concentration
20.6
LQ: 0.57
Rank #68 of 330 metros
Wage Competitiveness
5.5
$43,820 avg wage
Growth Trend
53.9
Employment growth index
Rank #153 of 330 metros
Wage Pressure
11.1
YoY wage change index

148 Real Estate and Rental and Leasing Firms in Pocatello

148
Establishments
+1.4% YoY
333
Total Employment
+0.9% YoY
$43,820
Average Annual Wage
-0.9% YoY
0.57
Location Quotient
Below national avg

Pocatello vs Idaho Statewide

How this metro's real estate and rental and leasing market compares to Idaho overall. The state ranks #32/51 for entry risk.

Measure Pocatello ID Statewide
Overall Score 22.6 Favorable 43.4 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #34 of 330 metros #32 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Pocatello

Administrative and Support Services 24.2 Other Services 26.0 Information 33.5 Construction 34.0 Finance and Insurance 35.8 Healthcare and Social Assistance 37.1 Retail Trade 53.0 Accommodation and Food Services 59.7

Real Estate and Rental and Leasing in Other Idaho Metros

Lewiston 20.8 #27/330 Twin Falls 21.5 #30/330 Coeur d'Alene 39.0 #131/330 Boise City 60.6 #279/330

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Pocatello's real estate and rental and leasing sector, the employment growth component (46.1) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.