NAICS 44-45

Retail Trade in Hagerstown-Martinsburg, MD

Metro Market Score 52.8 (Challenging), ranked #173 of 378 metros. 882 establishments, 14,610 jobs.

Metro Market Score 52.8

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Challenging

ⓘ Lower is better. Relative to national retail trade average.

📈Rapid Growth⚡Rising Wages

Despite a mature retail trade presence (concentration: 90.7), Hagerstown-Martinsburg is still adding jobs in this sector. Growth trend sits at 89.7, and the overall 52.8 market score lands in the upper half. Established markets with growth are worth a closer look.

Industry Concentration

90.7

LQ: 1.38

Rank #343 of 378 metros

Wage Competitiveness

42.1

$36,737 avg wage

Growth Trend

↑ 89.7

Employment growth index

Rank #40 of 378 metros

Wage Pressure

82.4

YoY wage change index

882 Retail Trade Firms in Hagerstown-Martinsburg

882

Establishments

+5.8% YoY

14,610

Total Employment

+2.4% YoY

$36,737

Average Annual Wage

+4.0% YoY

1.38

Location Quotient

Above national avg

Within Maryland

#3 of 4

retail trade metros in state

Maryland state rank

#26 of 51

for retail trade entry risk

vs State Median

0.0

matches median (52.8)

Hagerstown-Martinsburg vs Maryland Statewide

How this metro's retail trade market compares to Maryland overall. The state ranks #26/51 for entry risk.

Measure	Hagerstown-Martinsburg	MD Statewide
Overall Score	52.8 Challenging	43.6 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#173 of 378 metros	#26 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Hagerstown-Martinsburg

Construction 23.3 Professional, Scientific, and Technical Services 26.8 Accommodation and Food Services 35.8 Healthcare and Social Assistance 38.8 Other Services 42.8 Real Estate and Rental and Leasing 49.2 Information 51.9 Finance and Insurance 54.5

Retail Trade in Other Maryland Metros

Lexington Park 45.8 #89/378 Baltimore-Columbia-Towson 48.9 #122/378 Salisbury 78.6 #372/378

Retail Trade Metros With Similar Conditions

Metros within 5 points of Hagerstown-Martinsburg's 52.8 score. Useful when comparing markets with comparable entry profiles.

Lincoln, NE 52.8 #172/378 Portland-South Portland, ME 52.7 #171/378 Corvallis, OR 52.9 #174/378 Anniston-Oxford, AL 52.9 #175/378 Allentown-Bethlehem-Easton, PA 52.7 #170/378 Ann Arbor, MI 52.6 #169/378 Lewiston, ID 52.5 #168/378 Pocatello, ID 53.0 #176/378 Texarkana, TX 52.4 #167/378 Winchester, VA 52.4 #166/378

Retail Trade in States Bordering Maryland

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

Pennsylvania 38.1 #6/51 Virginia 41.6 #17/51 Delaware 41.8 #19/51 West Virginia 52.8 #47/51 District of Columbia 58.0 #50/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Hagerstown-Martinsburg's retail trade sector, the industry concentration component (90.7) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Hagerstown-Martinsburg, MD-WV MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment