NAICS 44-45

Retail Trade in Visalia, CA

Metro Market Score 38.4 (Moderate), ranked #39 of 378 metros. 1,091 establishments, 16,923 jobs.

Metro Market Assessment

Metro Market Score 38.4
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national retail trade average.

📈Rapid Growth⚡Rising Wages🌱Emerging Market

Employment in Visalia's retail trade sector grew faster than most metros last year, pushing its growth trend index to 76.2. Combined with a 38.4 market score, this metro sits in the top quartile for overall conditions.

Industry Concentration
14.3
LQ: 0.95
Rank #54 of 378 metros
Wage Competitiveness
46.6
$37,311 avg wage
Growth Trend
↑ 76.2
Employment growth index
Rank #91 of 378 metros
Wage Pressure
80.3
YoY wage change index

1,091 Retail Trade Firms in Visalia

1,091
Establishments
+0.8% YoY
16,923
Total Employment
+0.8% YoY
$37,311
Average Annual Wage
+3.6% YoY
0.95
Location Quotient
Below national avg

Visalia vs California Statewide

How this metro's retail trade market compares to California overall. The state ranks #28/51 for entry risk.

Measure Visalia CA Statewide
Overall Score 38.4 Moderate 44.0 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #39 of 378 metros #28 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Visalia

Healthcare and Social Assistance 15.8 Professional, Scientific, and Technical Services 17.2 Other Services 34.5 Information 37.0 Construction 38.9 Finance and Insurance 39.7 Real Estate and Rental and Leasing 41.8 Accommodation and Food Services 56.9 Administrative and Support Services 58.1

Retail Trade in Other California Metros

Fresno 35.8 #28/378 Napa 38.8 #43/378 Santa Maria-Santa Barbara 51.6 #157/378 El Centro 53.6 #180/378 Salinas 53.7 #184/378 Hanford-Corcoran 55.6 #204/378 Merced 56.2 #211/378 Bakersfield-Delano 56.4 #213/378 Yuba City 56.6 #215/378 Riverside-San Bernardino-Ontario 58.5 #239/378

+ 14 more metros. View all in California →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Visalia's retail trade sector, the wage pressure component (80.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.