NAICS 44-45

Retail Trade in Napa, CA

Metro Market Score 38.8 (Moderate), ranked #43 of 378 metros. 454 establishments, 6,335 jobs.

Metro Market Assessment

Metro Market Score 38.8
Favorable 0-35
Moderate 35-48
Challenging 48-60
Difficult 60+
Moderate

ⓘ Lower is better. Relative to national retail trade average.

💰High-Cost Market📈Rapid Growth🌱Emerging Market

Napa ranks in the top quartile for retail trade market conditions, driven by above-average employment growth. With a market score of 38.8, conditions are relatively favorable compared to most metros.

Industry Concentration
2.1
LQ: 0.79
Rank #8 of 378 metros
Wage Competitiveness
92.3
$44,096 avg wage
Growth Trend
↑ 92.1
Employment growth index
Rank #31 of 378 metros
Wage Pressure
64.3
YoY wage change index

454 Retail Trade Firms in Napa

454
Establishments
+2.0% YoY
6,335
Total Employment
+3.0% YoY
$44,096
Average Annual Wage
+0.5% YoY
0.79
Location Quotient
Below national avg

Napa vs California Statewide

How this metro's retail trade market compares to California overall. The state ranks #28/51 for entry risk.

Measure Napa CA Statewide
Overall Score 38.8 Moderate 44.0 Elevated
Score Type Metro Market Score Entry Risk Score
Rank #43 of 378 metros #28 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Napa

Information 31.3 Healthcare and Social Assistance 37.1 Professional, Scientific, and Technical Services 41.9 Finance and Insurance 43.5 Administrative and Support Services 49.2 Other Services 50.4 Real Estate and Rental and Leasing 53.0 Construction 73.6 Accommodation and Food Services 82.7

Retail Trade in Other California Metros

Fresno 35.8 #28/378 Visalia 38.4 #39/378 Santa Maria-Santa Barbara 51.6 #157/378 El Centro 53.6 #180/378 Salinas 53.7 #184/378 Hanford-Corcoran 55.6 #204/378 Merced 56.2 #211/378 Bakersfield-Delano 56.4 #213/378 Yuba City 56.6 #215/378 Riverside-San Bernardino-Ontario 58.5 #239/378

+ 14 more metros. View all in California →

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Napa's retail trade sector, the wage competitiveness component (92.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Data period: 2024. Last updated: April 2026.