NAICS 44-45

Retail Trade in Napa, CA

Metro Market Score 38.8 (Moderate), ranked #43 of 378 metros. 454 establishments, 6,335 jobs.

Metro Market Score 38.8

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Moderate

ⓘ Lower is better. Relative to national retail trade average.

💰High-Cost Market📈Rapid Growth🌱Emerging Market

Napa ranks in the top quartile for retail trade market conditions, driven by above-average employment growth. With a market score of 38.8, conditions are relatively favorable compared to most metros.

Industry Concentration

2.1

LQ: 0.79

Rank #8 of 378 metros

Wage Competitiveness

92.3

$44,096 avg wage

Growth Trend

↑ 92.1

Employment growth index

Rank #31 of 378 metros

Wage Pressure

64.3

YoY wage change index

454 Retail Trade Firms in Napa

454

Establishments

+2.0% YoY

6,335

Total Employment

+3.0% YoY

$44,096

Average Annual Wage

+0.5% YoY

0.79

Location Quotient

Below national avg

Within California

#3 of 25

retail trade metros in state

California state rank

#28 of 51

for retail trade entry risk

vs State Median

-21.8

better than median (60.6)

Napa vs California Statewide

How this metro's retail trade market compares to California overall. The state ranks #28/51 for entry risk.

Measure	Napa	CA Statewide
Overall Score	38.8 Moderate	44.0 Elevated
Score Type	Metro Market Score	Entry Risk Score
Rank	#43 of 378 metros	#28 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Napa

Information 31.3 Healthcare and Social Assistance 37.1 Professional, Scientific, and Technical Services 41.9 Finance and Insurance 43.5 Administrative and Support Services 49.2 Other Services 50.4 Real Estate and Rental and Leasing 53.0 Construction 73.6 Accommodation and Food Services 82.7

Retail Trade in Other California Metros

Fresno 35.8 #28/378 Visalia 38.4 #39/378 Santa Maria-Santa Barbara 51.6 #157/378 El Centro 53.6 #180/378 Salinas 53.7 #184/378 Hanford-Corcoran 55.6 #204/378 Merced 56.2 #211/378 Bakersfield-Delano 56.4 #213/378 Yuba City 56.6 #215/378 Riverside-San Bernardino-Ontario 58.5 #239/378

+ 14 more metros. View all in California →

Retail Trade Metros With Similar Conditions

Metros within 5 points of Napa's 38.8 score. Useful when comparing markets with comparable entry profiles.

Lake Charles, LA 39.0 #44/378 Reading, PA 38.7 #42/378 Cleveland, OH 38.7 #41/378 Gainesville, GA 39.0 #45/378 Appleton, WI 39.0 #46/378 Milwaukee-Waukesha, WI 39.2 #47/378 Chambersburg, PA 38.4 #40/378 Visalia, CA 38.4 #39/378 Bowling Green, KY 38.3 #38/378 Tallahassee, FL 38.1 #37/378

Retail Trade in States Bordering California

State-level entry risk for retail trade in adjacent states. Use this to weigh cross-border options.

Nevada 37.0 #3/51 Oregon 42.9 #24/51 Arizona 44.9 #32/51

Browse Retail Trade in Other States

State-level entry risk reports for retail trade across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Napa's retail trade sector, the wage competitiveness component (92.3) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Napa, CA MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment