NAICS 51

Information in Sheboygan, WI

Metro Market Score 12.3 (Favorable), ranked #3 of 294 metros. 34 establishments, 212 jobs.

Metro Market Score 12.3

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national information average.

📈Rapid Growth✓Favorable Market🌱Emerging Market

Sheboygan ranks in the top 10% for information market conditions, driven by above-average employment growth. With a market score of 12.3, conditions are relatively favorable compared to most metros.

Industry Concentration

4.8

LQ: 0.18

Rank #14 of 294 metros

Wage Competitiveness

9.9

$54,174 avg wage

Growth Trend

↑ 89.5

Employment growth index

Rank #32 of 294 metros

Wage Pressure

27.2

YoY wage change index

34 Information Firms in Sheboygan

Establishments

+17.2% YoY

212

Total Employment

+5.5% YoY

$54,174

Average Annual Wage

+11.0% YoY

0.18

Location Quotient

Below national avg

Within Wisconsin

#1 of 11

information metros in state

Wisconsin state rank

#14 of 51

for information entry risk

vs State Median

-30.8

better than median (43.1)

Sheboygan vs Wisconsin Statewide

How this metro's information market compares to Wisconsin overall. The state ranks #14/51 for entry risk.

Measure	Sheboygan	WI Statewide
Overall Score	12.3 Favorable	38.1 Moderate
Score Type	Metro Market Score	Entry Risk Score
Rank	#3 of 294 metros	#14 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Sheboygan

Real Estate and Rental and Leasing 8.3 Professional, Scientific, and Technical Services 20.1 Other Services 25.4 Accommodation and Food Services 26.8 Construction 35.8 Administrative and Support Services 36.1 Retail Trade 38.0 Healthcare and Social Assistance 44.6 Finance and Insurance 56.7

Information in Other Wisconsin Metros

Racine-Mount Pleasant 19.7 #18/294 Wausau 19.9 #19/294 Kenosha 25.4 #38/294 Eau Claire 28.4 #53/294 La Crosse-Onalaska 43.1 #137/294 Janesville-Beloit 47.3 #172/294 Fond du Lac 47.4 #174/294 Oshkosh-Neenah 56.6 #219/294 Madison 58.8 #232/294 Milwaukee-Waukesha 67.4 #266/294

Information Metros With Similar Conditions

Metros within 5 points of Sheboygan's 12.3 score. Useful when comparing markets with comparable entry profiles.

El Centro, CA 12.3 #4/294 Decatur, IL 14.3 #5/294 Goldsboro, NC 10.2 #2/294 Gettysburg, PA 14.4 #6/294 Dalton, GA 15.1 #7/294 Battle Creek, MI 9.4 #1/294 Anniston-Oxford, AL 15.4 #8/294 Monroe, MI 15.5 #9/294 Merced, CA 16.0 #10/294 Weirton-Steubenville, WV 16.8 #11/294

Information in States Bordering Wisconsin

State-level entry risk for information in adjacent states. Use this to weigh cross-border options.

Iowa 38.3 #15/51 Minnesota 42.6 #22/51 Michigan 47.2 #32/51 Illinois 48.5 #38/51

Browse Information in Other States

State-level entry risk reports for information across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Sheboygan's information sector, the wage pressure component (27.2) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Sheboygan, WI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment