NAICS 72

Accommodation and Food Services in Sheboygan, WI

Metro Market Score 26.8 (Favorable), ranked #9 of 298 metros. 293 establishments, 4,435 jobs.

Metro Market Score 26.8

Favorable 0-35

Moderate 35-48

Challenging 48-60

Difficult 60+

Favorable

ⓘ Lower is better. Relative to national accommodation and food services average.

✓Favorable Market🌱Emerging Market

Sheboygan ranks in the top 10% for accommodation and food services market conditions, driven by above-average employment growth. With a market score of 26.8, conditions are relatively favorable compared to most metros.

Industry Concentration

8.7

LQ: 0.80

Rank #26 of 298 metros

Wage Competitiveness

10.7

$20,571 avg wage

Growth Trend

↑ 73.5

Employment growth index

Rank #80 of 298 metros

Wage Pressure

70.0

YoY wage change index

293 Accommodation and Food Services Firms in Sheboygan

293

Establishments

+3.5% YoY

4,435

Total Employment

+1.7% YoY

$20,571

Average Annual Wage

+3.1% YoY

0.80

Location Quotient

Below national avg

Within Wisconsin

#5 of 12

accommodation and food services metros in state

Wisconsin state rank

#5 of 51

for accommodation and food services entry risk

vs State Median

-4.9

better than median (31.7)

Sheboygan vs Wisconsin Statewide

How this metro's accommodation and food services market compares to Wisconsin overall. The state ranks #5/51 for entry risk.

Measure	Sheboygan	WI Statewide
Overall Score	26.8 Favorable	28.2 Low
Score Type	Metro Market Score	Entry Risk Score
Rank	#9 of 298 metros	#5 of 51 states

Metro and state scores use different methodologies (metro has 4 QCEW-based metrics; state adds BDS survival and momentum data). Direct score comparisons are approximate.

Other Industries in Sheboygan

Real Estate and Rental and Leasing 8.3 Information 12.3 Professional, Scientific, and Technical Services 20.1 Other Services 25.4 Construction 35.8 Administrative and Support Services 36.1 Retail Trade 38.0 Healthcare and Social Assistance 44.6 Finance and Insurance 56.7

Accommodation and Food Services in Other Wisconsin Metros

Wausau 16.5 #1/298 Oshkosh-Neenah 22.7 #2/298 La Crosse-Onalaska 24.4 #3/298 Fond du Lac 26.7 #8/298 Eau Claire 27.7 #10/298 Racine-Mount Pleasant 31.7 #17/298 Appleton 32.0 #19/298 Janesville-Beloit 34.6 #29/298 Milwaukee-Waukesha 37.3 #39/298 Madison 40.3 #50/298

+ 1 more metros. View all in Wisconsin →

Accommodation and Food Services Metros With Similar Conditions

Metros within 5 points of Sheboygan's 26.8 score. Useful when comparing markets with comparable entry profiles.

Fond du Lac, WI 26.7 #8/298 Ames, IA 26.3 #7/298 Eau Claire, WI 27.7 #10/298 Midland, MI 25.8 #6/298 Battle Creek, MI 28.1 #11/298 Longview, TX 28.6 #12/298 Dubuque, IA 24.7 #5/298 Lebanon, PA 29.0 #13/298 Logan, UT 24.5 #4/298 La Crosse-Onalaska, WI 24.4 #3/298

Accommodation and Food Services in States Bordering Wisconsin

State-level entry risk for accommodation and food services in adjacent states. Use this to weigh cross-border options.

Michigan 29.2 #10/51 Minnesota 34.9 #19/51 Iowa 39.0 #29/51 Illinois 39.5 #30/51

Browse Accommodation and Food Services in Other States

State-level entry risk reports for accommodation and food services across all 51 markets, sorted by rank.

About Metro Market Score: A weighted composite of industry concentration (25%), wage competitiveness (25%), wage pressure (20%), and employment growth trend (30%). Lower scores indicate more favorable conditions. For Sheboygan's accommodation and food services sector, the wage pressure component (70.0) has the strongest pull on the composite. Metro scores use QCEW data only (no BDS survival data at metro level). Read full methodology →

Data Sources

Quarterly Census of Employment and Wages (QCEW), Bureau of Labor Statistics. MSA-level establishment counts, employment, wages, and location quotients for the Sheboygan, WI MSA area.

Data period: 2024. Last updated: April 2026.

Metro Market Assessment